In this era of modern development, it is rare for society, especially Generation Z, to still uphold their cultural traditions. In every region or tribe, there are certainly their own traditions and cultures. This diversity is evidence of evolving human behavior. This research aims to examine the symbolic meaning of the Mandok Hata tradition among the Batak Generation Z, focusing on the roles of…
This study aims to analyze in depth the influence of therapeutic communication carried out by nurses on the level of anxiety experienced by families of outpatients suffering from schizophrenia at Tampan Mental Hospital, Pekanbaru. Therapeutic communication itself refers to verbal and nonverbal interactions carried out with empathy and effectively, which aim to provide psychological and emotiona…
An event is an occasion that is closely related to communication. PT Nutrifood Indonesia has long been committed to contributing to the understanding and prevention of nutrition-related diseases, including diabetes. In particular, PT Nutrifood Indonesia uses the "World Diabetes Day" event in the city of Pekanbaru as a platform to educate the community about the importance of a healthy diet, an …
Da'wah is the heart of religion, because religious life is very dependent on dynamic movements and da'wah activities that run continuously without end. The tiktok account @KakekTikTok-AnimatorAmatir is one of the preachers who uses social media as a means of preaching, especially for the younger generation. This study aims to analyze how the representation of the meaning of denotation, connotat…
There are two areas for impression management: the front stage and the backstage. The front stage is where the performance is carried out, adhering to the idealized appearance and style imagined by society as the audience. The backstage, on the other hand, represents the shedding of social attributes often displayed in public spaces. It is a private area, restricted from free access by others, …
Makmum 2 is an Indonesian horror film released in 2021. Produced by BlueWater Films and Dee Company, and directed by Guntur Soeharjanto. It is a sequel to the 2019 film Makmum and is adapted from a short film by Riza Pahlevi. The movie conveys moral messages related to everyday life, particularly in islamic contexts such as worship and mutual help. This study aims to identify the signifier, sig…
The Subayang Festival is one of the festivals in Riau Province, located in the Kampar Kiri area. This festival represent the beauty and uniqueness of a region rich in culture and natural potential. Despite its significant potential for development to enhance visitor appeal, the festival faces challenges, particularly the lack of adequate promotion, this issue hampers the increase in tourist num…
Early marriages in Indragiri Hilir Regency continue to increase. The P2KBP3A Service, based on KemenPPA regulations, launched the Puspaga program to deal with this problem. Puspaga is a child rights-based family service that involves professionals/psychologists in providing solutions for parents, children and families to prevent early marriage. This program plays an important role in reducing e…
Netflix is a subscription-based video stream service entertainment platform originating from the United States. The service offers a wide variety of movies, series, and television shows including original productions as well as those acquired from other parties. Gadis Kretek is one of the first Indonesian-language series released by Netflix in November 2023. The series tells the story of how a …
Clean and healthy living behavior (PHBS) is basically an effort to transmit experiences regarding healthy living behavior through individuals, groups or the wider community using communication channels as a medium for sharing information. Dinas Kesehatan of Rokan Hilir dictrict has a big role and responsibility in improving healthy living behavior in the community, especially coastal communitie…
This In facing the challenge of differentiating oneself from similar brands while maintaining integrity and core values, an effective branding strategy is essential to build an identity that is recognized, remembered, and connected to positive values, as well as creating consumer loyalty. In a dynamic market, a deep understanding of how branding strategies and highlighting Unique Selling Points…
In building brand awareness for a new brand that is being introduced to the public, an appropriate marketing communication strategy is essential to attract potential consumers and instill the brand in their minds. Event marketing is one of the forms of marketing communication frequently used by companies to allow potential consumers to experience and understand a brand firsthand. Kanal Space’…
As is known, in West Sumatra province we will not find Indomaret, Alfamart and the like which are usually found in other provinces. This happened because of West Sumatra Province Regulation No. 3 of 2016 concerning the development and empowerment of people's markets, Article 1 Paragraph 9. This is also what underlies local supermarket competition to maintain consumer loyalty so that they do no…
This research examines the influence of the #tandasayangdaririau campaign message on Viera's souvenir brand image through Instagram. With the increasing use of social media as a marketing tool, Viera Souvenirs utilizes this campaign to strengthen Brand Image among consumers. The research aims to analyze how much the influence of the #tandasayangdaririau campaign has on The research method used…
Tabali Coils is one of the business units that produces vape (e-cigarette) spare parts, namely Coils based in Pekanbaru City. Riau Province is ranked third as the largest user of e-cigarettes in Indonesia. The decrease in income increase in 2021 encourages a new strategy that is more effective and efficient. Tabali Coils held a Marketing Event aimed at increasing Brand Awarenees. Through this E…
On the TikTok app, the Yellow Cart feature is utilized by sellers and influencers to market products On the TikTok app, digital marketing is done by influencers through short videos and live broadcasts on their accounts. Collaboration with influencers can help brands reach a wider audience and build trust. This theory uses Stimulus- Response theory and also New Media Theory. This study aims to…
Leadership communication in a company will have an impact on employee work discipline. Work discipline is an important thing that every employee must have. Work discipline can be used as an indicator to assess the work results of each employee. The good or bad performance of an agency can be seen from the work discipline of its. The objective of this research is about the communication strategy…
Hospitals have an important role in life, especially in maintaining health, with obstetricians and gynecologists playing a significant role in this aspect of health. Syafira Hospital, as one of the health facilities visited by many people, especially pregnant women, plays a key role in providing health services. Patient satisfaction is the most crucial thing and is the key to improving the qual…
Indragiri Hilir Regency has extensive peatland in Riau Province, covering 1.8 million hectares across 20 sub-districts, which presents a substantial risk for land fires. The Gambas Cek Minah Program has become a crucial solution to the problem of land fires and is expected to protect community lands from drought, thereby enhancing agricultural and plantation production while providing economic …
Trash Talking is a form of cyberbullying that usually contains violent words. This trash talk phenomenon often occurs in internet gaming stalls such as White Wolf Arena. Trash talking is a moral pollution that corrupts the online gaming community. In the context of games, trash talk and toxic refer to acts that are harmful, inappropriate, and toxic, such as sarcasm, insults, or verbal abuse of …