Purchasing decisions are an important part of the product marketing concept, this is the background of this research. Implementing the right marketing mix and a good brand image in front of consumers are part of the factors supporting consumer purchasing decisions. This strategy is applied by Pizza Hut Restaurant Metropolitan City Panam Pekanbaru. This study aims to determine the effect of …
The research was conducted at the Grand Suka Hotel Pekanbaru, located at Jalan SoekarnoHatta kav.148 Pekanbaru, Riau. The purpose of this study was to determine the effect of Service Quality And Pricing On Costumer Satisfaction (a case study at Hotel Grand Suka Pekanbaru) partially and simultaneously. In this research, the method used is quantitative descriptive analysis with the SPPS prog…
This research was conducted at the Grand Suka Hotel Pekanbaru, located on Jl. Soekarno Hatta Kav. 148 Pekanbaru, Riau. The purpose of this study was to determine the effect of promotion and corporate image on consumer interest (a case study at Hotel Grand Suka Pekanbaru) partially and simultaneously. In this research, the method used is quantitative descriptive analysis with the SPSS progra…
In an effort to improve employee work, companies need to pay attention to employee welfare, one of which is by providing incentives as a form of encouragement and reward from employees' work results while working. This research was conducted at PT BPR Unisritama, Pekanbaru which is located at Soekarno Hatta Street, Pekanbaru, Riau Province. This research aims to determine the effect of Inc…
ABSTRACT Peatland fires in 2014 were fires that occurred on a large scale in Sungai Tohor Village, Tebing Tinggi Timur District, Meranti Islands Regency. The dry season which is the main cause of drought in peatlands. The consequences are detrimental to farmers from the economic, health, and social aspects. Peat ecosystems are also damaged. The main livelihood of the people of Sungai Tohor…
Financial performance appraisal is a very important activity for the company. This study aims to determine and analyze the financial performance of PT. Pegadaian (Persero) Pekanbaru Regional Office II was measured using the Du Pont System method for the period 2015 to 2019 which involved the activity ratio with the profitability ratio. The type of research used in the form of secondary data…
ABSTRACT The purpose of this study is (1) To determine the characteristics of sago farmers in Tanjung Village Tebing Tinggi Barat District Kepulauan Meranti Regency. (2) To determine the role of local wisdom and forms of local wisdom that still exist in Tanjung Village Tebing Tinggi Barat District Kepulauan Meranti Regency in dealing with peatland fires. (3) Knowing the efforts made to mai…
This study aims to determine the effect of work discipline on employee performance with work motivation as an intervening variable at Hotel in Pekanbaru. The independent variable is the work discipline (X) and the intervening variable is work motivation (Z). While what is used as the dependent variable (Y) is employee performance. The study used a questionnaire with a measurement scale usi…
ABSTRACT Oil palm plantation activities in Indonesia have been critisized for environmental issues. The Government of Indonesia published Presidential Regulation no 44/2020 regarding Indonesian Sustainable Palm Oil (ISPO) Certification System to ensure more sustainable production of palm oil. Palm oil and mill companies, oil palm smallholders, traders and all activities in the supply chain…
The Economic Business of the Saving Loan (UEK-SP) plays a very important role in supporting the economic growth and development of the community at the village level. Therefore, a good UEK SP processing is needed in order to survive and continue to serve the needs of the community. As a village-owned enterprise, UEK SP has relatively smaller capital than other financial institutions, such a…
ABSTRACT The H.H smashed peanut agroindustry is the most liked smashed peanut business by the people of Bagan Siapiapi city and from outside the city of Bagan Siapiapi which has bright prospects to be developed. This study aims to analyze the influence of consumer attitudes in the consumption of smashed peanut products in Bagan Siapiapi, Bangko District, Rokan Hilir Regency (Case Study of …
ABSTRACT The research aim is to analyze the effect of consumer characteristics, product differentiation and health expectations of nira aren coffee on consumer purchasing decisions. Reseacrh conducted in Pekanbaru City that was choosen purposive sampling method. Multiple regression analysis was used to analyze the effect of consumer characteristics, product differentiation and health expec…
ABSTRACT This research was conducted with the aim of identifying the level of farmers's preferences and the attributes that were the attractiveness of the 10 extension videos on pineapple commodities, as well as analyzing the effect of the extension videos on increasing farmers's knowledge. The research was conducted in Kualu Nenas Village, which is a village with quite a large number of a…
ABSTRACT Rubber is one of the agricultural sectors that support the national economy. This study aims to determine marketing system of rubber and analyze marketing costs, marketing margins, marketing profits, farmer's share and marketing efficiency in conventional markets and auction markets in Kuantan Mudik District. The sampling method of farmers is by purposive sampling as many as 70 pe…
ABSTRACT Poverty is one of the basic problems that Indonesia is still facing. In response to this, the government issues a policy to improve the economic capacity of the community, through financial institutions as a source of capital. Financial institutions have different goals and motivations, so they have some differences in the determination of lending procedures and transaction fees a…
This study aims to: (1) analyze the patterns of household food consumption by income level, number of household members, education of housewives and locus areas, and non-locus stunting. (2) analyze the dominant factors that affect food consumption expenditure. (3) analyze changes in food demand behavior in case of price and income changes. (4) know the impact of the policy with changes in p…
This study aims to (1) analyze the level of acceptance, net income and the efficiency of the independent oil palm plantation development in Riau Province, (2) to analyze the determinants attributes of the independent oil palm plantation development in Riau Province, (3) formulating the implications for the development of independent oil palm plantation in Riau Province. This study used a surve…
ABSTRACT Palm oil plantation area in Indonesia continues expanding significantly. Recent data show that it was 14.60 million ha in 2020. Development of palm oil industry cannot be separated from the roles of various actors in the supply chains, including palm oil companies and mills. The fluctuation of CPO and FFB prices could affect palm oil companies' income and companies’ financial perfor…
ABSTRACT This research aims to analyze the income of farmers and pineapple marketing in Mundam Village, Explain constraints and potential in pineapple farming and marketing in Mundam Village, Knowing the influence of the broad characteristics of farmers' land and trading experience on income. Determination of farmer samples using proportional random sampling method and for traders using snowbal…
ABSTRACT In the development of this Community Sanitation Program, the Pekanbaru City government through its Work Unit entered into an agreement with the Community Self-Reliance Institution. This is stated in the Collaboration Agreement for the Community-Based Sanitation Program of 2017 Number 09 / SPKS / SANIMAS-IDB / PIP-PKU / VII / 2017 on July 5, 2017. However, in its implementation th…