Ditapis dengan
Pengaruh Kualitas Produk Dan Pelaksanaan Promosi Terhadap Keputusan Pembelian…
This research aims to determine the influence of product quality and the implementation of promotions on purchasing decisions at the Bata MTC Panam Pekanbaru Shoe Store. The population in this study were all consumers at the Bata MTC Panam Pekanbaru Shoe Store, with a total sample of 98 respondens. Data obtained using a research questionnaire was analyzed using a simple and multiple linear regr…
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- 2001124637
Pengaruh Digital Marketing Dan Service Quality Terhadap Customer Loyalty Pada…
This research aims to determine: (1) the influence of digital marketing on Gojek customer loyalty among Riau University FISIP students, (2) the influence of service quality on Gojek customer loyalty among Riau University FISIP students, (3) the influence of digital marketing and service quality on customer loyalty Gojek to FISIP Students at Riau University. This research is a survey research, t…
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- 2001124635
Pengaruh Online Customer Review Dan Price Discount Terhadap Keputusan Pembeli…
Shopee as the e-commerce with the highest number of visits in Indonesia certainly has advantages that become an attraction. Online customer reviews and price discounts have a role in the process of making product purchase decisions by consumers, especially among University of Riau students. Online customer reviews help students to find out more information about the products they will buy, whil…
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- 2001113556
Pengaruh Sikap Keuangan Dan Pengetahuan Keuangan Terhadap Perilaku Manajemen …
This research was conducted on MSME players of cellphone counters in Binawidya District, Pekanbaru City regarding the influence of financial attitudes and financial knowledge on financial management behavior. This study involved 95 respondents from 124 populations calculated using the slovin formula. The method of collecting data in this study by distributing questionnaires to 95 respondents sp…
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- 2001113532
Pengaruh Variasi Menu, Cita Rasa Dan Harga Terhadap Keputusan Pembelian Konsu…
This research aims to determine the influence of menu variations, taste and price on consumer purchasing decisions at Gubuk Coffee Pekanbaru. The method used in this research is descriptive quantitative with the SPSS version 25 program, with data sources from primary and secondary data. The population in this research is all consumers of Gubuk Coffee Pekanbaru. The data collection technique is …
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- 2001110506
Pengaruh Website Quality Dan Customer Experience Terhadap Customer Loyalty Pa…
This research aims to determine whether financial knowledge influences financial management behavior, whether financial attitude influences financial management behavior, and whether financial knowledge and financial attitude collectively influence financial management behavior. The research method used is quantitative method employing both secondary and primary data. Primary data were obtained…
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- 2001112944
Pengaruh Store Atmosphere, Penetapan Harga Dan Pelaksanaan Promosi Terhadap K…
The research aims to understand the influence between store atmosphere, pricing and implementation of promotions at Warung Six Pekanbaru. Competition in the business world is a challenge for companies to be able to achieve all their desired goals. In achieving its goals, companies must provide goods and services that create a separate image for the company and provide the best offers for goods …
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- 2001112963
Pengaruh Store Atmosphere, Store Location Dan Variasi Produk Terhadap Keputus…
This research aims to determine the influence of store atmosphere, store location and product variations on purchasing decisions at Padussy Coffee Pekanbaru. The method used in this research is descriptive quantitative with the SPSS version 25 program, with data sources from primary data and secondary data. The population in this research is all consumers of Padussy Coffee Pekanbaru. For data c…
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- 2001113545
Pengaruh Modal Usaha Dan Pengetahuan Keuangan Terhadap Kinerja Keuangan Pelak…
This research aims to find out whether business capital has an effect on financial performance, to find out whether financial knowledge has an effect on financial performance, and to find out whether business capital and financial knowledge have an effect on financial performance. The research method used is a quantitative method and uses secondary and primary data. Primary data was obtained fr…
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- 2001113542
Pengaruh Foreign Branding Dan Perceived Quality Terhadap Purchase Decision Pa…
Purchase decisions are an important part of the marketing concept. This is the background to this research. Implementation of the brand strategy, namely good foreign branding and perceived quality provided by consumers because the quality provided by the company is good is part of the supporting factors for purchase decisions. This strategy is applied by PT Paragon Technology and Innovation to …
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- 2001114260
Pengaruh Brand Image, Variasi Produk Dan Harga Terhadap Loyalitas Konsumen Pa…
This research aims to determine the influence of brand image, product variation and price on customer loyalty in the Bata Store MTC Panam Pekanbaru. The method used in this research is descriptive and quantitative statistics with an explanatory research model. The sample in this study amounted to 98 respondents who were determined using purposive sampling and using a questionnaire as a data col…
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- 2001110039
Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputus…
The development of technology and the internet has changed the consumer paradigm in making purchases, especially through online platforms such as Lazada. This research aims to examine the influence of online customer reviews and ratings on purchasing decisions on the Lazada marketplace, with a focus on students at the Faculty of Social and Political Sciences, University of Riau who use the Laza…
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- 2001112855
Pengaruh Disiplin Kerja Dan Lingkungan Kerja Terhadap Produktivitas Kerja Kar…
This research aims to analyze the influence of work dicipline and employee work environment at the Mona Plaza Hotel Pekanbaru. The research method used is quantitative. The sample for this research was 32 employees with data collection techniques using questionnaires. The data obtained was analyzed through linear regression analysis with the SPSS program. The research results show; (1) There is…
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- 2001113474
Pengaruh Kualitas Pelayanan Dan Penetapan Harga Terhadap Kepuasan Konsumen Pa…
This research was conducted within the Faculty of Social and Political Sciences, Riau University. The aim of this research is to determine the effect of service quality and pricing on consumer satisfaction in the Shopee marketplace. Service quality (X1) and pricing (X2) are independent variables while customer satisfaction (Y) is the dependent variable. The method used in this research is descr…
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- 1901155426
Pengaruh Electronic Word Of Mouth Dan Brand Awareness Terhadap Minat Beli Pad…
This study aims to determine the influence of electronic word of mouth and brand awareness on buying interest in Nadhira Napoleon Pekanbaru souvenir shops. The method used in this research is quantitative. Data collection was carried out using a questionnaire and a sample consisting of 100 respondents using a purposive sampling technique. The research results show that partially the electronic …
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- 1901124145
Pengaruh Pengawasan Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Pt. Lut…
This study aims to determine and analyze the effect of supervision and work discipline on the performance of employees of PT. Lutvindo Wijaya Perkasa Pekanbaru. The research method used is quantitative. The sample of this study were 57 respondents, using data collection techniques using questionnaires. The data obtained, analyzed through linear regression analysis with the SPSS program. The res…
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- 2001113497
Pengaruh Pelatihan Dan Pemberian Insentif Terhadap Produktivitas Karyawan Pad…
This study aims to analyze the influence of training and incentive provision on the productivity of employees of the Regional Water Utility Company (PERUMDAM) Tirta Dumai Bersemai in Dumai City. The research method used was quantitative. The research sample consisted of 66 employees, with data collection techniques using questionnaires. The data obtained were analyzed through linear regression …
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- 2001124633
Analisis Economic Value Added (Eva) Dan Return On Assets (Roa) Untuk Mengukur…
This research aims to determine the financial performance of PT Pegadaian (Persero), using the Economic Value Added (EVA) and Return On Assets (ROA) methods for the 2018-2022 period. This research uses quantitative-descriptive analysis methods. The population in this study is the entire financial report of PT. Pegadaian (Persero) 2018-2022. The sample in this research is the balance sheet and p…
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- 2001136037
Pengaruh Brand Ambassador Dan Iklan Terhadap Keputusan Pembelian Pada Produk…
Efforts to win market competition need to be made in order to increase sales. Sales at a company can be influenced by purchasing decisions. For this reason, strategies are needed that can influence consumer behavior in making purchasing decisions. The purpose of this research is to determine the influence of brand ambassadors and advertising on product purchasing decisions for MS Glow Pekanbaru…
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- 2001135021
Pengaruh Reward Dan Punishment Terhadap Disiplin Kerja Karyawan Pabrik Buatan…
This research was conducted to understand and analyze the influence of reward and punishment on employee work discipline at the One-Made Factory (PBS) of PT Inti Indosawit Subur Asian Agri Riau. In the business world life will never be separated from the word competition. Strong competition requires every business actor to increase productivity and the quality of human resources and the strateg…
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- 2001112845
Karya Umum 
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Kesenian, Hiburan, dan Olahraga 
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Geografi dan Sejarah