This research aims to determine the influence of brand image, product variation and price on customer loyalty in the Bata Store MTC Panam Pekanbaru. The method used in this research is descriptive and quantitative statistics with an explanatory research model. The sample in this study amounted to 98 respondents who were determined using purposive sampling and using a questionnaire as a data col…
The development of technology and the internet has changed the consumer paradigm in making purchases, especially through online platforms such as Lazada. This research aims to examine the influence of online customer reviews and ratings on purchasing decisions on the Lazada marketplace, with a focus on students at the Faculty of Social and Political Sciences, University of Riau who use the Laza…
This research aims to analyze the influence of work dicipline and employee work environment at the Mona Plaza Hotel Pekanbaru. The research method used is quantitative. The sample for this research was 32 employees with data collection techniques using questionnaires. The data obtained was analyzed through linear regression analysis with the SPSS program. The research results show; (1) There is…
This research was conducted within the Faculty of Social and Political Sciences, Riau University. The aim of this research is to determine the effect of service quality and pricing on consumer satisfaction in the Shopee marketplace. Service quality (X1) and pricing (X2) are independent variables while customer satisfaction (Y) is the dependent variable. The method used in this research is descr…
This study aims to determine the influence of electronic word of mouth and brand awareness on buying interest in Nadhira Napoleon Pekanbaru souvenir shops. The method used in this research is quantitative. Data collection was carried out using a questionnaire and a sample consisting of 100 respondents using a purposive sampling technique. The research results show that partially the electronic …
This study aims to determine and analyze the effect of supervision and work discipline on the performance of employees of PT. Lutvindo Wijaya Perkasa Pekanbaru. The research method used is quantitative. The sample of this study were 57 respondents, using data collection techniques using questionnaires. The data obtained, analyzed through linear regression analysis with the SPSS program. The res…
This study aims to analyze the influence of training and incentive provision on the productivity of employees of the Regional Water Utility Company (PERUMDAM) Tirta Dumai Bersemai in Dumai City. The research method used was quantitative. The research sample consisted of 66 employees, with data collection techniques using questionnaires. The data obtained were analyzed through linear regression …
This research aims to determine the financial performance of PT Pegadaian (Persero), using the Economic Value Added (EVA) and Return On Assets (ROA) methods for the 2018-2022 period. This research uses quantitative-descriptive analysis methods. The population in this study is the entire financial report of PT. Pegadaian (Persero) 2018-2022. The sample in this research is the balance sheet and p…
Efforts to win market competition need to be made in order to increase sales. Sales at a company can be influenced by purchasing decisions. For this reason, strategies are needed that can influence consumer behavior in making purchasing decisions. The purpose of this research is to determine the influence of brand ambassadors and advertising on product purchasing decisions for MS Glow Pekanbaru…
This research was conducted to understand and analyze the influence of reward and punishment on employee work discipline at the One-Made Factory (PBS) of PT Inti Indosawit Subur Asian Agri Riau. In the business world life will never be separated from the word competition. Strong competition requires every business actor to increase productivity and the quality of human resources and the strateg…
This Research is intended to understand the influence between recruitment and knowledge management on employee performance at PT Perkebunan Nusantara V Pekanbaru City. Indonesia is the largest producer and exporter of palm oil in the world. Employees have a crucial role in creating and managing organizations to maximize the use of available technology. Palm oil has an important role in the Indo…
This study aims to analyze the influence of motivation and supervision on the work discipline of employees afdeling III PT. Tasma Puja, Sei Kuamang Garden, Kampar Regency. The research method used is quantitative. The sample of this study was 91 respondents, with data collection techniques using questionnaires. The data obtained were analyzed through linear regression analysis with the SPSS pro…
This research aims to determine the effect of price discounts and in-store displays on impulse buying decisions for Rabbani Pekanbaru products (study of Rabbani Pekanbaru consumers). The method used in this research is descriptive and quantitative statistics with an explanatory research model. The sample in this study amounted to 89 respondents who were determined using Accidental Sampling and …
This study aims to analyze the influence of service quality and product features on purchasing decisions. This research was conducted at a transportation company, PT. Toyota Agung Soekarno Hatta Pekanbaru. This study used 128 respondents who were consumers from PT. Toyota Agung Soekarno Hatta Pekanbaru. In this study, the sampling technique uses Accidental Sampling or anyone who is found by cha…
This study aims to analyze the impact of surveillance and occupational safety and health (K3) on employee productivity (Case Study on Daily Workers Construction Project CWR-01 PIU ADB UNRI PT. Brantas Abipraya (Persero)). This research uses surveillance and K3 as independent variables, and work productivity as dependent variables. This research uses descriptive and quantitative analysis. A samp…
This study aims to determine the influence of social media users, lifestyle on purchasing decisions in Shopee (study on students of the Faculty of social and Political Sciences, University of Riau Pekanbaru). The method of this study is statistical and quantitative description with the method of analysis in this study is a simple linear regression analysis and multiple. The sempel in this study…
HR. Soebrantas Street Km. 12.5 Simpang Baru, Pekanbaru 28293 Telp/Fax. 0761- 63277 This study aims to determine whether e-commerce affects the income of MSMEs to determine whether Digital Payment affects the income of MSMEs, and to determine whether e- commerce and digital payment affect the income of MSMEs. The research method used is quantitative method and uses secondary data and primary da…
Human resources are a critical element in success and growth in a company. Human resources with all their essential functions are important and irreplaceable assets that drive company growth and success in facing the increasingly complex challenges of the modern business world. This research was conducted at PT. PLN Icon Plus SBU Pekanbaru. The aim of the research is to understand the influence…
This study aims to determine the influence of pricing, reference groups, and lifestyle on purchasing decisions (Case Study at Candu Kopi on Bangau Sakti Street, Pekanbaru). The method used in this research is descriptive and quantitative statistics with an explanatory research model. The sample in this study consisted of 98 respondents determined using purposive sampling and using a questionnai…
This research aims to determine the effect of service quality and store atmosphere as independent variables (X) on consumer satisfaction as the dependent variable (Y) at the De'piek Ujungbatu Rokan Hulu café. The method used in this research is descriptive and quantitative statistics with the SPSS program. The sample for this research was taken from 100 respondents, selected using a non-probab…