ABSTRACT This study aims to describe the characteristics of entrepreneurs, business profiles, and production processes in the tofu agroindustry located in Payung Sekaki District, Pekanbaru City, as well as to analyze the feasibility and efficiency of the business. The research was conducted at Mr. Lukman’s Tofu Factory as a case study using both descriptive qualitative and quantitative a…
Palm oil is a leading commodity that plays an important role in improving community income and regional economic growth, particularly for independent smallholders who represent the largest share of small-scale plantation management in Indonesia. This study aims to analyze the marketing system of Fresh Fruit Bunches (FFB) produced by independent oil palm farmers in Siabu Village, Salo Distr…
ABSTRACT This study aims to: 1) Identify the level of intellectual capital of Village-Owned Enterprises (BUM Desa) in Kampar District, Kampar Regency. 2) Analyze the financial performance of BUM Desa in Kampar District, Kampar Regency. 3) Develop an intellectual capital strategy in improving the financial performance of BUM Desa in Kampar District, Kampar Regency. This study was conducted …
ABSTRACT This study was carried out with the aim of finding out: (1) analyze the income and expenditure structure of pineapple farmer households in Rimbo Panjang Village, Tambang District, Kampar Regency. (2) analyze the condition of food security when viewed based on household food expenditure of pineapple farmers in Rimbo Panjang Village, Tambang District, Kampar Regency. The data analys…
ABSTRACT This research aims to analyze the income of independent palm oil farming and the implementation of cultivation techniques in Air Puth Village, Tuah Madani District. Mak Teduh Village is one of the self-supporting palm oil production centers, yet the productivity achieved remains low at 13.790 kg/ha/year, despite the plantation being in its optimal productive age (9-15 years). Thi…
ABSTRACT This study aims to analyze consumer satisfaction toward the marketing mix (4P) implemented by Mimie Bolu Kembojo Mini in Pekanbaru City and to identify priority attributes that need improvement to enhance consumer satisfaction. The marketing mix variables examined in this study consist of product, price, place, and promotion. The research employed a survey method with accidental s…
ABSTRACT This study aims to identify the characteristics of Irlangga Rice Milling business, analyze the business based on aspects of production, technology, marketing, institutional structure, and income, and formulate appropriate development strategies. The research method used is a case study with the collection of primary and secondary data. Business analysis includes the calculation of pro…
ABSTRACT The increasing number of specialty stores, especially fruit stores, has influenced the increase in fruit consumption in the city of Pekanbaru. In addition, there are factors and characteristics of respondents that influence consumer decision-making in the process of purchasing fruit, especially at specialty stores. This study aims to: (1) describe the characteristics of consumers …
ABSTRACT This research aims to: (1) identify the marketing channels and marketing institutions of durian in Bantan Subdistrict, Bengkalis Regency; (2) analyze the marketing costs, marketing margins, and marketing efficiency in each marketing channel; and (3) formulate appropriate marketing strategies for durian agribusiness based on SWOT and Analytical Hierarchy Process (AHP) analysis. Thi…
ABSTRACT This study aims to analyze the influence of the marketing mix (product, price, place, promotion, people, process, and physical evidence) on consumer purchasing decisions at Kopi Kenangan in Pekanbaru City, with a case study at the Kopi Kenangan outlet on Jalan Riau. This research employs a quantitative method with a survey approach. The sampling technique used was non-probability …
ABSTRACT Broiler plasma farmers play a crucial role in sustaining poultry production in Indonesia, particularly in Riau Province, where broiler farming serves as a major source of income. However, farmers continue to face substantial challenges in managing their enterprises, including unstable market prices, low bargaining power, inconsistent quality of production inputs such as DOC, feed,…
ABSTRACT This study analyzes the motivation and entrepreneurial behavior influencing the performance of broiler plasma farmers under the core-plasma partnership pattern at PT Sabas Indonesia. Conducted in Kampar Regency, Riau Province, this quantitative descriptive research involved 25 broiler plasma farmers using purposive sampling. Data were collected through structured questionnaires a…
This study analyzes watermelon (Citrullus Vulgaris schard) farming at Amara Jaya Farmer Group in Binawidya District, Pekanbaru City. focusing on farmers’ characteristics, the conformity of cultivation techniques to Good Agricultural Practices (GAP), as well as aspects of production cost, income, profit, and farming efficiency. Watermelon is an important horticultural commodity with the p…
ABSTRACT This study aims to analyze the level of commitment, competence, and performance of agricultural extension workers in Dumai City, as well as to test the relationship between these variables. Agricultural extension workers play a crucial role in increasing farmer productivity and welfare, but those in Dumai City face various challenges such as limited resources and climate change. T…
ABSTRACT Production factor analysis is conducted to determine the production factors that influence the production of large red chilies. Paya Lombang Village is a center for large red chilies with the largest production and the largest land area. This study was conducted to analyze the characteristics of farmers and the role of large red chili production factors in Paya Lombang Village, Te…
Village fund management is a crucial aspect in increasing the income of rural communities. This study aims to analyze the relationship between transparency, accountability, and community participation in village fund management with the income level of the community in Rokan Koto Ruang Village, Rokan Hulu Regency. A quantitative method was employed with purposive sampling of 44 respondents…
ABSTRACT The cermai sponge cake agroindustryis a distinctive localproduct with high potential to increase community income through the development of small and medium enterprises (SMEs). This study aims to analyze the business performance and marketing strategies of the cermai sponge cake agroindustry in Kuok District, Kampar Regency. The research employed a survey method with a quantitative a…
ABSTRACT This study aims to analyze the factors that influence consumer decisions in purchasing fruit at Pasar Buah 88 and to identify the dominant factors that have an influence. The background of this study is based on the fact that Pasar Buah 88 has experienced a lot of competition to date, such as competition with various traditional markets in the surrounding area from time to time. P…
ABSTRACT The sustainability of farming in Kulim District in the urban agriculture sector is closely related to the active participation of farmer group members. The participation of each individual farmer can be seen from the communication behavior in the group. The problem is what are the characteristics of farmers in the BPP Kulim work area for horticultural farmers in Pekanbaru City, Ho…
ABSTRACT Urban agriculture has become a strategic solution to meet local food needs amid land limitations in Pekanbaru City, Riau. This study aims to examine the communication behavior of horticultural farmers in the working area of BPP Rumbai to support the development of sustainable urban agriculture. The research was conducted from March 2024 to February 2025 using a survey method with…