The Kampung Bandar Weaving House is a center for the production of traditional woven fabrics located on Jalan Perdagangan, Kampung Bandar Village, Senapelan District, Pekanbaru City. The Kampung Bandar Weaving House is not only a place for the production of woven fabrics but also a natural heritage site with high cultural and historical value. As a heritage site, the Weaving House serves to pre…
This study aims to analyze the relationship and influence of promotional mix and discount variables on purchasing decisions for Vario motorcycles at PT. Indako Trading Coy Honda Labuhanbatu Utara. The research method used in this study is quantitative. The data sources consist of primary and secondary data. The sampling method involved distributing questionnaires and conducting interviews with …
This study aims to analyze the influence of financial knowledge, financial attitude, and financial behavior which are part of financial literacy on the performance of MSMEs in the food and beverage sector in Tenayan Raya District, Pekanbaru City. The study used a quantitative descriptive method with data analysis through the SmartPLS 4 program. The study population included 669 food and beverag…
This study aims to determine and analyze the effect of service quality (X1) and promotion (X2) on consumer loyalty (Y) through location (Z) at Pesona Coffee Pekanbaru. The research data were obtained from questionnaires distributed to consumers of Pesona Coffee Pekanbaru. The sampling as the object of this study was 100 respondents. This study uses a quantitative method with data analysis throu…
This study examines the influence of Empowering Leadership on Employee Loyalty with Work Involvement as an Intervening Variable in Nurses at RSIA Zainab Pekanbaru. This study uses a quantitative descriptive method with the distribution of questionnaires to 66 nurses of RSIA Zainab Pekanbaru. The sampling technique used is saturated sampling, where the entire existing population is used as a sam…
This study aims to determine and explain the effect of physical evidence and perceived value on revisit intention through visitor satisfaction as an intervening variable for visitors to Labersa Waterpark Riau Fantasi. This research uses quantitative research methods. The sampling technique used was Accidental Sampling with a sample size of 98 respondents. The data obtained was analyzed using Sm…
This study aims to determine and analyze the effect of Brand Awareness and Augmented Reality through Consumer Satisfaction on Repurchase Decisions Optik Melawai Mall SKA Pekanbaru Branch. This research is based on the level of retail optical competition at SKA Mall is getting fierce plus the level of the number of consumers has not met the target after the occurrence of Covid-19. There are 7 hy…
This study aims to determine and analyse the effect of servicescape, menu variations and product taste on consumer repurchase at Shanaya Food Restaurant Pekanbaru. This study uses a quantitative approach by distributing questionnaires to 96 respondents who are consumers of Shanaya Food. Sampling this research using non-probability sampling method, namely by purposive sampling. This research use…
This study aims to analyze the effect of capital structure measured by the Long-term Debt to Equity Ratio (LDER) on company value, the effect of capital structure measured by the Debt to Equity Ratio (DER) on company value, the effect of dividend policy measured by the Dividend Yield Ratio (DYR) on company value, and the effect of dividend policy measured by the Dividend Payout Ratio (DPR) on c…
This research seeks to investigate the impact of leadership and job satisfaction on turnover intention in Employees Resty Menara Hotel Pekanbaru. This research used 70 respondents as samples taken from a total sampling technique. This study adopts a quantitative descriptive research approach, utilizing primary data for analysis. The data analysis method in this research uses multiple regression…
This study aims to determine the effect of organizational culture on employee job satisfaction at the Mona Plaza Hotel Pekanbaru. The independent variables consist of organizational culture (X1) and work environment (X2). While the dependent variable is job satisfaction (Y). This study uses a questionnaire with a measurement scale using a Likert scale. The analysis techniques used are simple li…
This study aims to determine the influence of workload and work environment on employee job satisfaction at PT Hutahaean Group Pekanbaru. This research is a quantitative research with a descriptive approach. The population in this study is employees of PT Hutahaean Group Pekanbaru with a sample of 66 respondents. Data was collected through the distribution of questionnaires, and data analysis w…
This study aims to analyze the influence of organizational culture and motivation on employee organizational commitment at BPJS Employment Panam Pekanbaru Branch. This study uses organizational culture and motivation as independent variables, and employee organizational commitment as dependent variables. This study uses a quantitative method. The research sample was 53 respondents, with data co…
In the current era of globalization, trade is one of the things that a country must do to improve its own economy, both micro and macro trade. The relationship between economic growth is very close to the business world. This study aims to examine the effect of financial inclusion and literacy on business continuity in the morning market traders dupa kencana tanggkerang middle Pekanbaru City. T…
This study aims to determine and analyse the effect of compensation (X) on employee engagement (Y) through job satisfaction (Z) at Pauh Piaman restaurant in Pekanbaru City. Research data obtained based on questionnaires distributed to employees at Pauh Piaman restaurant in Pekanbaru City. The method of sampling used total sampling technique of 38 respondents as the object of research. The resea…
The objective of this study is to eximine the impact of Financial Technology (X1) and Social media (X2) on sales volume (Y) on MSMEs using delivery services in Binawidya district, Pekanbaru city. This study employs a quantitative methodology, utilizing a questionnaire distributed to 60 MSMEs. The data analysis technique employed is multiple linear regression analysis using the statistical softw…
This research was conducted at Zanafa Panam Pekanbaru Bookstore. The purpose of this study was to determine the effect of product availability and shopping experience on repeat purchases of consumers at Zanafa Panam Pekanbaru Bookstore. Product Availability (X1) and Shopping Experience (X2) as independent variables while Repeat Purchase (Y) as dependent variable. The method used in this study i…
This study aims to determine the influence of digital marketing and brand awareness on the buying interest of y.o.u cosmetic products in Pekanbaru. The research is an explanatory research with a quantitative descriptive method. The sample in this study amounted to 100 respondents which were determined using accidental sampling and using a questionnaire as a data collection instrument. The data …
The objective of this study is to examine the impact of transformational leadership style (X1) and work discipline (X2) on employee performance (Y) at PT Ikhtiar Riau Jaya Raya. This study employs a quantitative methodology, utilizing a questionnaire distributed to 32 employees. The data analysis technique employed is multiple linear regression analysis using the statistical software package SP…
The purpose of this study was to determine the effect of service quality, product quality and pricing on customer satisfaction at Rotte Bakery Bukit Barisan Pekanbaru. This research is a quantitative study with a sample of 160 respondents. This data source is obtained from secondary data and primary data. The study used a questionnaire as a data collection technique using the accidental samplin…