Ditapis dengan
pengaruh kualitas makanan dan kualitas layanan driver terhadap kepuasan pelan…
This study aims to analyze the effect of food quality and driver service quality on customer satisfaction at Shopee Food in Pekanbaru City, with perceived value as a mediating variable. The approach used in this study refers to the Stimulus–Organism–Response (S-O-R) theory developed by McQuail (2010), where food quality and driver service as stimuli will be processed internally by customers…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2310246758
strategi customer loyalty melalui after sales service pada dealer mobil honda…
The increasingly intense competition in the automotive industry has made customer loyalty a key factor in maintaining long-term business sustainability. The background of this study is the decline in Honda car sales in Indonesia and Pekanbaru from 2022 to 2024. This condition indicates the need to improve the quality of after- sales service in order to retain customer loyalty amidst the tight c…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2310246802
Analisis Pengaruh Online Customer Review, Content Marketing Dan Live Streamin…
ABSTRACT The purpose of this study is to analyze the influence of online customer reviews, content marketing and live streaming on purchasing decisions and customer satisfaction at TikTok Shop in Pekanbaru City. This research uses a quantitative research type by utilizing primary data obtained from questionnaires. The research method used is path analysis. The population in this study are TikT…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2002112984
Pengaruh Marketing Mix Terhadap Kepuasan Pelanggan & Loyalitas Pelanggan Es C…
ABSTRACT This research aims to determine the effect of the Marketing Mix (7P) on Customer Satisfaction & Customer Loyalty of Es Coklat Mas Lino Pekanbaru City, particularly among Millennials and Generation Z. This research uses a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method and involves 155 respondents as samples selected through purposive …
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102113843
Pengaruh Supervisi Dan Kompetensi Terhadap Kinerja Guru Melalui Motivasi Pada…
ABSTRACT This research was conducted with purpose to determine the effect of supervision and competence on teacher performance through motivation at SMAN 4 Pekanbaru. The population in this study were all civil servant teachers at SMAN 4 Pekanbaru. The number of samples in this study was carried out by means of saturated sampling technique (census), namely making all members of the popula…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102110145
Pengaruh Kepemimpinan Situasional, Komitmen Normatif Dan Motivasi Afiliasi Te…
ABSTRAK This study aims to analyze the effect of situational leadership, normative commitment, and affiliation motivation on employee performance at PT Pegadaian Regional Office II Pekanbaru, both partially and simultaneously. A quantitative approach with a survey method was used, involving 50 respondents who are employees of PT Pegadaian Regional Office II Pekanbaru. Data were analyzed using …
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102126197
Hubungan Keterampilan Komunikasi, Resiliensi Dan Motivasi Berprestasi Dengan …
ABSTRACT This study aims to determine the relationship between communication skills, resilience, and achievement motivation with the work readiness of students in the Faculty of Social and Political Sciences, class of 2022, who feel ready to enter the workforce after completing their studies. This study used a quantitative approach with a survey method through questionnaire distribution. T…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102112044
Hubungan Soft Skill, Minat Kerja Dan Hard Skill Dengan Kesiapan Kerja Mahasis…
ABSTRACT Work readiness is a condition that indicates a person's physical condition, mental maturity, and experience, where the person has the ability to carry out a job that has been pursued. Soft skills, work interest, and hard skills are three factors that are theoretically suspected to influence the improvement of student work readiness. The purpose of this study was to determine the relat…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102110146
Pengaruh Social Media Marketing Dan Electronic Word Of Mouth (E-WOM) Terhadap…
ABSTRACT This study aims to examine the impact of Social Media Marketing (SMM) and Electronic Word Of Mouth (E-WOM) on the Purchasing Decision of Avoskin products in the Pekanbaru area, by testing the mediating role of Brand Awareness. Adopting a quantitative approach, this research involved 100 respondents who are Avoskin consumers in Pekanbaru, with data collected through questionnaires and …
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102126017
Pengaruh Gerakan Media Sosial Dan Partisipasi Boikot Terhadap Minat Beli Mela…
ABSTRACT The rise in social and political awareness among the public, particularly following the escalation of the Israeli-Palestinian conflict in 2023, which triggered a global BDS (Boycott, Divestment, Sanctions) movement, including in Indonesia. This phenomenon has become increasingly relevant as consumer behavior shifts, with consumers now considering not only product quality and price, bu…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102113819
Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Loyalitas Pel…
ABSTRACT This study aims to determine the effect of price, product quality and service quality on customer loyalty with customer satisfaction as an intervening variable of Janji Jiwa coffee in Pekanbaru city. The population in this study were all customers who had ever purchased Janji Jiwa coffee products. Sample selection was based on non-probability sampling techniques with purposive samplin…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 1902124522
Pengaruh Return On Equity (Roe) Dan Earning Per Share (Eps) Terhadap Harga Sa…
ABSRACT This study is entitled The Effect of Return on Equity (ROE) and Earning Per Share (EPS) on Banking Stock Prices on the Indonesia Stock Exchange in 2021-2023. This study aims to analyze the effect of Return on Equity (ROE) and Earning Per Share (EPS) on Stock Prices. The population in this study includes 46 companies in the banking sector listed on the Indonesia Stock Exchange in 2021-2…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2002112148
Pengaruh Persepsi Harga & E. Service Quality Terhadap Repurchase Intention Me…
ABSTRACT This study aims to determine the effect of price perception and e-service quality on repurchase intention through consumer satisfaction of Gojek users in Pekanbaru. The population and sample in this study were 100 users. The sampling technique used in this study was purposive sampling, a data collection method that selects subjects based on certain characteristics deemed relevant to t…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102112041
The Impact Of Media Exposure And Consumer Awareness On Purchase Decisions For…
ABSTRACT This study examines the influence of media exposure and consumer awareness on purchasing decisions at McDonald's Pekanbaru, Indonesia, in the context of a boycott movement faced by McDonald's due to alleged ties with Israel. The research aims to analyze how media exposure, consumer awareness, and the boycott movement—both directly and indirectly—affect consumer awareness and purch…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102125005
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan …
ABSTRACT This study aims to determine the Effect of Product Quality and Service Quality on Customer Loyalty with Customer Satisfaction as a Mediating Variable at Leton Coffee in Pekanbaru. The population and sample in this study were 100 respondents. The sampling technique used in this study was purposive sampling, a sampling technique based on the researcher's consideration or assessment of t…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102125007
Pengaruh Harga, Kualitas Produk Dan Brand Ambassador Terhadap Kepuasan Pelang…
ABSTRACT This study aims to determine the effect of price, product quality and brand ambassador on purchasing decisions and customer satisfaction of scarlett whitening products in Pekanbaru city. The population in this study were consumers who bought and used scarlett whitening products in Pekanbaru city, the number of which is not known for sure. Sampling used nonprobability sampling with pur…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 1902124791
Pengaruh Lingkungan Kerja Non Fisik, Beban Kerja, Dan Motivasi Kerja Terhadap…
ABSTRACT This study aims to analyze the influence of the non-physical work environment, workload, and work motivation on the performance of healthcare workers at the Rantau Panjang Kiri Community Health Center, Kubu Babussalam District, Rokan Hilir Regency. The background of this research is the fluctuation of employee performance, high workload, and low work motivation. This research employe…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102111127
Pengaruh Green Product Knowledge Dan Green Brand Image Dengan Green Trust Seb…
ABSTRACT This study aims to examine the influence of Green Product Knowledge and Green Brand Image on Green Purchase Intention through Green Trust in Avoskin beauty products. The population of this study was Pekanbaru City residents who had never purchased Avoskin beauty products and had a knowledge about Avoskin as a green product. A sample of 115 respondents was drawn using purposive samplin…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 1902112791
Pengaruh Promosi Penjualan Dan Harga Terhadap Keputusan Pembelian Dengan Mina…
ABSTRACT This study aims to determine the effect of sales promotion, price, and purchase intention on the purchase decision of Madame Gie products consumers in Pekanbaru City, and to determine the effect of sales promotion and price on purchase decision mediated by purchase intention of Madame Gie products consumers in Pekanbaru City. The population in this study is Madame Gie consumers who ha…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 1902156009
Anali Si S Celebrity Endorsement Dan Onl Ine Cus Tomer Review Terhadap Purcha…
ABSTRACT This study aims to analyze the influence of celebrity endorsement and online customer review on purchase intention of Glad2Glow moisturizer products through trust among Generation Z in Pekanbaru City. This research employs a quantitative method using the Structural Equation Modeling–Partial Least Square (SEM-PLS) approach with SmartPLS 4.0 software. Data were collected from 100…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- -
- Judul Seri
- -
- No. Panggil
- 2102110407
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah