The development of content marketing encourages social media users to do marketing through the internet which focuses on creating and disseminating valuable, relevant and consistent content to attract and maintain a clearly defined audience, thus ultimately encouraging customers to take profitable actions. L’Cheese Factory using content marketing to promote its products through the Instagram …
PT. Nuskin Pekanbaru is a Multi Level Marketing (MLM) group in which there are a lot of members joined, but the people's perception of the bad MLM makes members who have joined feel hesitant to continue this business, the Senior Brand Director continues to be persuasive to keep members who have joined. The purpose of this research is to find out the persuasive communication used, persuasive com…
The mass media is very instrumental in the development or even changes in behavior pattrns of the public. According to S-R theory, the mass media has a direct, immediate and direct effect on the communicant. One of the mass communication media is television, compared to other mass media television has a special characteristic that is a combination of image and listening media that are informati…
Okura dream flower garden is one of the tourist attractions in Pekanbaru. Atthough the okura tourism village can be said to be a fairly uniquen tourism medel and can be categorized as a new tourist destination, it still requires the creative role of the community to optimize its tourism pontential. Okura dream flower garden is located in the high cliff village of okura, Rumbai coastal of Pekanb…
Radio media is certainly no stranger to the people of Indonesia, both from the lower classes and above, both young and old. For some people listening to radio has become a necessity. Those who are busy or who do not have time to watch television or read newspapers will depend on the radio as a source of information. This study uses the SOR theory which assumes that communication is a reaction a…
The summoning ceremony is a tradition that is carried out after the marriage of the Javanese community in the Kunto Darussalam sub-district of Rokan Hulu district, most of the Kunto Darussalam community is dominated by the Javanese tribe community. Talking about the wedding ceremony, can not be separated from the existing cultural elements. Marriage is a ceremonial part of a culture, Javanese c…
#GenZHeTikYuk Campaign Program! is a campaign to save the use of plastics (bottles, cups, bags, etc.) Which focuses on generation Z (born 1995-2012). The campaign was initiated by the Duta Lingkungan Pekanbaru who was selected by the Dinas Lingkungan Hidup dan Kebersihan Kota Pekanbaru to deliver environmental messages to Generation Z. The purpose of this study was to find out how much effect t…
Customer service is one of the units in Sultan Syarif Kasim II Airport, Pekanbaru. Customer service serves as a more frontline which is a frontline work unit that occupies a strategic position and is in direct contact with customers to provide services and information at the airport. The purpose of this study was to determine the effect of customer service quality on the level of service user s…
Intercultural communication especially the way a person face negotiates in an environment with cultural differences is an interesting phenomenon in the midst of the people of Kuala Kilan Village. People from different cultures have their own way of looking at the identities of others. So, face negotiations and adjustments are needed so that the two cultures can unite and can know the need for f…
Instagram is a social media where can upload photos, videos and information can be accessed quickly by other people in bulk. Many of the content presented by Instagram users is about da'wah, this is used by the da'i to spread preaching messages to the public such as the @hanan_attaki Instagram account which is now followed by 6.2 million Instagram users. Instagram account @hanan_attaki can help…
Raja Lake is a tourist icon of Indragiri Hulu. Based on data from the number of lake king Rengat visits in 2016 amounted to 7,110 visitors, in 2017 there were 6,420 visitors. in 2018 there were 22,134 visitors. The high data of visitors to the Raja Raja tourist attraction is inseparable from the communication strategy adopted by the youth and tourism youth service of Indragiri Hulu so that the …
Information is something that is important for humans because it can help meet their needs. communicator as a source of information must be able to account for the validity of the message conveyed by mastering and understanding the message. Sources with high credibility also have a higher influence in influencing the audience. So the research in this thesis is to answer how much influence Ustad…
This research was motivated by the presence of a phenomenal preacher until 2019, Ustaz Abdul Somad. Ustaz Abdul Somad, or who is usually better known as UAS, is very popular in all circles, be it parents, teenagers and even children with an interesting method of delivering da'wah and always makes people want to listen. In addition, the material of the da'wah message delivered by Ustaz Abdul Som…
This research is motivated by the rise of the phenomenon of marriage among students. Making the decision to get married while in college certainly has gone through many considerations. They must be confronted with conditions where they are required to be able to manage their time, energy, and mind to take care of the family but not neglect their academic activities. This requires emotional matu…
Nowadays communication becomes an important thing in marketing because it can strengthen the strategy of marketing of Sea Forest Adventure Nuvasa Bay by PT. Sinar Mas Land. Sea Forest Adventure is a program from Nuvasa Bay Batam where is a place to play and have vacation with family. This place previously who named as Palm Spring has transformed into a modern tourist attraction with additional …
The strategy of managing Corporate Social Responsibility (CSR) through a partnership program can be used to empower UMKM (Micro Small and Medium Enterprises) to become a resilient and independent small business. The purpose of this research is to find out the management strategy of PT Perkebunan Nusnatara V partnership program starting from the planning, implementation, organization, monitoring…
The Siak Regency Education and Culture Office is cooperating with the Women's Empowerment Office for Child Protection in Population and Family Planning (DP3AP2KB) in order to make Siak Regency a Child-Friendly Regency through the Child Friendly School program. The Child Friendly School Program is included in the indicator for the Eligible District of the fourth cluster namely Education, Utiliza…
This research is motivated by the phenomenon of Takko binoto which has long been a problem that is somewhat complex because it involves economic aspects, the level of education and, where many male and female couples in realizing their desire to carry out a marriage contract by takko binoto. Furthermore, it was found that the purpose arising from the implementation of the binoto takko tradition…
Generally, Takraw sports is done by men because it needs physical strength and special techniques in the game. But now the paradigm that must be dichotomized between masculine male sports and feminine women's sports has been overhauled as soccer takraw is now increasingly in demand by women andhas been contested at regional , national and international level. Becoming a female sepak takraw is n…
Various kinds of automated communities exist in Indonesia, one of them is the Originvo Auto Community which has been widely spread in various regions in Indonesia such as one in the city of Pekanbaru with the name of the Originvo Auto Community Pekanbaru. Asalvo Auto Community Pekanbaru carries out forms of interaction and communication to increase its existence in the world of homeland modific…