Ditapis dengan
peran brand trustdan daya tarikkonten media sosialsebagaimediasipengaruh klai…
This study examines how excessive product claims in skincare promotions affect consumer purchase decisions in Pekanbaru City, as well as the role of brand trust and the attractiveness of social media content as mediating variables. The background of the research is the rampant excessive claims on social media that have the potential to affect consumer perception and purchase intention in the di…
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pengaruh fear of missing out(fomo) behaviordan peraninfluencerterhadap kepuas…
An investment decision is the decision to invest capital in one or more assets with the aim of achieving future profits. This decision must be made by both rational and irrational investors. Rational investors prefer low risk for a given level of return and analyze the performance of the stocks they choose. However, in reality, investors are not always rational in making decisions, such as maki…
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konten media sosial tiktok memoderasipengaruh fear of missing out (fomo)terha…
The rapid growth of social media has significantly transformed consumer behavior, particularly among young generations who are highly engaged with digital trends. TikTok, as one of the most popular platforms, plays a crucial role in shaping purchasing behavior through its visual, interactive, and emotionally engaging content. The phenomenon of Fear of Missing Out (FOMO) characterized by anxiety…
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pengaruh pendapatan, lokasi dan motivasi terhadap keputusan pembelian rumah …
The objectives of this research are to analyze and investigate the influence of income, location, and motivation on purchasing decisions for subsidised houses at Adhitama Group in Penkanbaru City. This study aims 1) to analyze the effect of income on subsidized house purchase decisions, 2) to analyze the effect of location on subsidized house purchase decisions, 3) to analyze the effect of moti…
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- 2010247556
pengukuran kepuasan pelanggan pengguna jasa transportasi online “kuantar”…
This study aims to measure the level of customer satisfaction with the Kuantar online transportation service and to identify which service attributes should be prioritized for improvement or maintained for quality. The method used in this research is the Importance Performance Analysis (IPA) approach, which maps the gap between the level of importance and performance of services based on custom…
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- 2210246869
pengaruh keselamatan dan kesehatan kerja terhadap kinerja melalui variabel di…
Human resources in an agency require professional management in order to create a balance between employee needs and the demands and capabilities of the company's organization and every company expects all its employees to work well and have high integrity, so that the overall goals of the company will be easier to achieve. Therefore, of the many changes needed by the company, one of the most i…
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- 2110247616
dampak ekspor crude palm oil (cpo) indonesia dan harga crude palm oil (cpo) g…
Indonesia is a region that has abundant natural resources located on the equator and is one of the countries in the tropics. So that Indonesia is known as an agrarian country, the fact is that most of the livelihoods of the Indonesian population come from the plantation sub-sector and also has great potential in the Indonesian economy. Indonesia has become the world's leading exporter of palm o…
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- 2210246865
pengaruh perceived usefulness, perceived ease of use, sikap, religiusitas ter…
Zakat, infak, and sedekah (ZIS) are essential instruments in Islamic economics that are expected to help reduce poverty and improve social welfare. The use of digital technology presents an opportunity to optimize ZIS fundraising through digital donations. However, the utilization rate of digital donations remains suboptimal, thus it is necessary to investigate the factors that influence donors…
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- 2110246891
pengaruh pengembangan karir dan pelatihan kerja terhadap komitmen dan kinerja…
The role of human resources has a very strategic role in organizing and running a business in an organization. The role of employees is very important because the human element plays an important role in carrying out organizational activities and plays an active role in policies and the achievement of organizational goals. With reliable human resources, the organization's operational activities…
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- 2110247037
pengaruh kualitas makanan dan kualitas layanan driver terhadap kepuasan pelan…
This study aims to analyze the effect of food quality and driver service quality on customer satisfaction at Shopee Food in Pekanbaru City, with perceived value as a mediating variable. The approach used in this study refers to the Stimulus–Organism–Response (S-O-R) theory developed by McQuail (2010), where food quality and driver service as stimuli will be processed internally by customers…
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- 2310246758
strategi customer loyalty melalui after sales service pada dealer mobil honda…
The increasingly intense competition in the automotive industry has made customer loyalty a key factor in maintaining long-term business sustainability. The background of this study is the decline in Honda car sales in Indonesia and Pekanbaru from 2022 to 2024. This condition indicates the need to improve the quality of after- sales service in order to retain customer loyalty amidst the tight c…
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Pengaruh Content Marketing Dan Influencer Terhadap Minat Beli Dan Keputusan P…
SUMMARY FEBRY LESTYA DEWI, Student ID: 2210247974, The Influence of Content Marketing and Influencers on Purchase Intention and Purchase Decisions for Jiniso Fashion Brand Products on Instagram. Supervised by Zulkarnain and Lailan Tawila Berampu. The development of information technology is increasingly rapid. The existence of social media and e-commerce has made business actors start to aban…
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pengaruh digital banking service quality dan kepercayaan terhadap kepuasan na…
The development of digital technology has become a key driver of change in various sectors, including the financial sector. In recent years, advances in information and communication technology have enabled companies to optimize their operations, increase efficiency, and provide better service to customers. This digital transformation has not only changed how companies operate but also how cust…
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pengaruh perceived ease of use dan perceived usefullness terhadap kepercayaan…
Is motivated by the declining realization of BNI credit card ownership despite the bank’s efforts in digitalization. At the same time, the increasing popularity of financial alternatives such as e-wallets and Buy Now Pay Later (BNPL) services has shifted consumer preferences away from traditional credit cards. Therefore, the study focuses on psychological and behavioral factors namely Perceiv…
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analisis pengaruh green behavior terhadap sikap dan niat beli produk popok ra…
This study aims to analyze the influence of environmental awareness, environmental knowledge, and environmental concern on attitudes and purchase intention of eco-friendly diapers in Pekanbaru City. This research uses a descriptive quantitative method. Data were collected through questionnaires distributed to 215 respondents. The study employed a purposive sampling technique, targeting mothers …
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pengaruh brand image dan lifestyle dalam meningkatkan repurchase intention m…
The development of the fashion world which is currently increasingly rapid has made fashion industry players in Indonesia now compete to be the center of attention. No exception for fashionholics in this industry. Fashion itself is an expression of clothing aesthetics that is developing in a certain period of time following certain patterns, models, cultures and styles. Muslim fashion in I…
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pengaruh karakteristik ceo terhadap nilai perusahaan dengan digitalisasi seba…
The company was founded with the aim of improving the welfare of shareholders. Shareholder welfare can be achieved by increasing company value. One effort to increase company value is the need for policies and management in managing the company carried out by the top executives or highest leaders of the company who are usually known as the Chief Executive Officer (CEO). This study aims to anal…
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Pengaruh service quality dan service recovery terhadap customer satisfaction …
TEGUH SURYA PRATAMA, NIM. 2210248074, The Influence of Service Quality and Service Recovery on Customer Satisfaction and Word of Mouth on Non-Wage Recipient Workers (PBPU) Participants of BPJS Kesehatan Bengkalis Regency Office, supervised by Mr. Dr. Edyanus Herman Halim, S.E., MS and Mrs. Dr. Raden Lestari Garnasih, S.E., MM. This study aims to analyze and examine the Influence of Service Qua…
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah