This study investigates the effects of celebrity endorsers and product quality on consumer purchasing decisions at MS Glow Pekanbaru Branch in Pekanbaru. It is hypothesized that utilizing celebrities for promotions can enhance brand appeal and motivate consumer purchasing behaviors. Moreover, the quality of the product is also crucial in building consumer trust and loyalty. A quantitative resea…
This study aims to determine the effect of job training and K3 health on the performance of employees of PT Lutvindo Wijaya Perkasa Pekanbaru with quantitative research methods. The sample of this study were 57 respondents, with data collection techniques using questionnaires. The data obtained was analyzed through linear regression analysis with the SPSS program. The results showed that: (1 Th…
This study aims to determine and analyze the effect of the influence of transformational leadership (X1) and organizational culture (X2) on the company PT Jasa Raharja Riau Branch, Pekanbaru. The method used to conduct this research is descriptive quantitative. Research data obtained from primary data and secondary data. Primary data obtained from respondents through a questionnaire distributed…
The waste phenomenon in West Pasaman Regency continues to increase along with the growing population In this regard, the West Pasaman Regency Government has issued Regional Regulation Number 44 of 2019 regarding Household Waste Management and Similar Household Waste in the Nagari to demonstrate concern for waste management and reduce waste spread The goal is to analyze how the implementation of…
This research aims to analyze the development strategy and arrangement of slum areas in Pekanbaru City. The problem of slums in this city is increasingly urgent due to rapid population growth and uncontrolled urbanization. The research method includes a qualitative approach with a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis technique to identify internal and external factors t…
The aim of this research is to determine and analyze the influence of store atmosphere and product diversification on purchasing decisions for consumers of Warung Koffie Batavia Pekanbaru. The data sources used in this research are primary data and secondary data. Primary data was obtained directly from the subjects studied through distributing questionnaires and interviews. Secondary data from…
Drug rehabilitation is a treatment process for narcotics abuse to restore or develop the physical, mental and social abilities of the sufferer concerned. Apart from recovering, rehabilitation is also a treatment or care for narcotics addicts so that people with an addiction can recover from their addiction to narcotics. This research aims to find out the role of the Dumai City National Narcotic…
Lack of supervision carried out by the Padang Panjang City SME Cooperative Trade Service has resulted in several distribution problems such as the scarcity of 3 kg LPG gas, the selling price of 3 kg LPG gas exceeding the HET and the existence of bases that sell 3 kg LPG gas outside the Padang City area. Long. This research aims to find out what causes the scarcity of 3 kg LPG gas in Padang Panj…
This study aims to analyze the effect of social media marketing on willingness to buy through brand awareness as an intervening variable in Tokopedia e-commerce among Riau University students. The research method used is descriptive quantitative. The population of this study were active users of Tokopedia and social media at Riau University. A sample of 100 respondents was selected using a non-…
The purpose of this study was to determine the effect of consumer ethnocentrism and perceived quality on purchasing decisions for Wardah cosmetic products at Guardian MTC Pekanbaru. The research approach used is a quantitative approach. All Wardah cosmetic consumers who have bought at Guardian MTC Pekanbaru are the population in this study. The sample used was 100 respondents who were obtained …
In an organization or company, a program of rewards and sanctions is urgently needed, because this program is one of the important parts of the company's many work programs. This study aims to describe the implementation of reward and punishment and the factors that influence the implementation of rewards and punishments for employees of the Human Resources Development and Human Resources Ag…
This research aims to understand e-commerce and financial technology on the income of MSMEs in the fashion sector in the case of traders in Padang Panjang Central Market. Micro, Small and Medium Enterprises (MSMEs) are business units run by individuals or groups. With the development of technology today, MSMEs can do various ways to increase their income, such as using e-commerce and financial …
This research examines the influence of organizational culture and transformational leadership style on organizational commitment through work motivation as an intervening variable. This research aims to find out how organizational culture and transformational leadership style influence organizations through work motivation as an intervening variable. This research uses a research method in the…
The aim of this research is to find out how to calculate break even points in profit planning and what the level of margin of safety is. This type of research is descriptive research with a quantitative approach. The type of data used is secondary data in the form of financial reports obtained from PT. Perkebunan Nusantara V Pekanbaru. The research results show that company (1) was at the break…
This study aims to determine the influence of shopping enjoyment and price discounts on impulsive buying behavior among Shopee marketplace users among the students of the Faculty of Social and Political Sciences at the University of Riau. The method used in this research is descriptive and quantitative statistics with an explanatory research model. The sample in this study consisted of 98 respo…
The purpose of this study is to increase profits of PT. Perkebunan Nusantara V Pekanbaru for the period 2018 to 2022 is based on the Operational Expense Ratio, Growth Ratio and ROA methods. The data used in this research is financial report data for 2018 - 2022. The data analysis method used is the descriptive analysis method. From data analysis based on the Operational Expense Ratio, Growth Ra…
This research aims to find out whether the organizational climate has an effect on employee morale, to find out whether the work environment has an effect on work morale, and to find out whether the organizational climate and work environment have an effect on work morale. The research method used is a quantitative method and uses secondary and primary data. Primary data was obtained from respo…
This research aims to determine the effect of pricing and service quality on consumer satisfaction at SixPoint Carwash Pekanbaru. Pricing (X1) and service quality (X2) are independent variables while consumer satisfaction (Y) is the dependent variable. The method used in this research is descriptive and quantitative. The population in this study were all consumers at SixPoint Carwash Pekanbaru …
Quality service is closely related to coetumersatisfaction. Employee work quality can be measured by the effectiveness and efficiency of a job carried out by employees in order to achieve the goals or objectives of the organization. However, in providing services carried out by the Simpang Baru Village Head Office, Bina Widya District, it turns out that there are still problems with services ca…
This research was conducted at PT. Capella Honda 88 Pekanbaru regarding the influence of price and service quality on the decision to purchase an ADV type motorbike. This research involved 93 respondents from 121 populations who were calculated using the Slovin formula. The data collection method in this research was by distributing questionnaires to 93 respondents who purchased ADV motorbikes …