The study aims to (1) determine the conventional and auction market rubber marketing channels, (2) analyze the cost and margin of conventional and auction market rubber marketing, (3) analyze profits and farmer’s share of conventional and auction markets, (4) analyze the level of rubber marketing efficiency in Pangean Sub-district, Kuantan Singingi District. The result of this study show that…
Agriculture is an important sector expected to enhance the welfare of the community, including farmers. This research aimed to determine the welfare level of vegetable farming households and analyzed the factors influencing their welfare in Maharatu Sub-district, Marpoyan Damai. The study was conducted in May 2023, with a sample size of 50 farming households. The measurement of farmers' welfare…
The oil palm plant (Elaeis guineensis Jacq) is one of the plantation commodities that has an important role in the Indonesian economy because it has very high economic value. It is time for oil palm plantations in Dayun District to replant because oil palms that are 20-25 years old are no longer productive and the yields obtained by planters are also decreasing. Utilization of communication net…
This study aims to determine the influence of brand ambassadors and brand image on purchasing decisions at benning's skincare beauty production in the city of Pekanbaru. The methods used in this study were descriptive statistical analysis and multiple linear regression. The sample in this study consisted of 100 respondents using total sampling techniques and using questionnaires / questionnai…
The research of this study was to determine the effect of digital marketing and word of mouth on the purchase decision at Cake House By Widya souvenir shopping Pekanbaru. Digital Marketing (X1) and word of mouth (X2) as independent variables while the purchase decision (Y) is the dependent variable. The method used in this research is descriptive and quantitative. The sample in this study were …
This research aims to determine the effect of financial inclusion on the sustainability of MSME, determine the effect of financial management on the sustainability of MSME, and find out whether financial inclusion and financial management have an effect on the sustainability of MSME. The research method used is a quantitative method and uses secondary and primary data. Primary data was obtained…
This study aims to determine and analyze the influence of service quality and store atmosphere on customer satisfaction at Miso Pak Imam Pekanbaru. The method used in this research is descriptive and quantitative statistics. Data collection was carried out using a questionnaire consisting of 24 statements and the sample consisted of 100 respondents using accidental sampling technique. Research …
This study aims to analyze performance measurement measured using the balanced scorecard method which focuses on a financial perspective only. The research method used is quantitative method with secondary data sources. The sample in this study is CV's financial statements. Angkasa Raya Teluk Kuantan for the period 2017-2021. The results of the study from a financial perspective show that fina…
This research aims to determine consumer characteristics, attitudes and behavior in purchasing rice as well as the relationship between characteristics and purchasing behavior. This research was conducted in the urban area of Pekanbaru City. The data in this study were analyzed using descriptive analysis, multiattribute Fishbein, cartesius diagrams, and cross tabulation. The research results sh…
This research aims to understand consumer characteristics, analyze the level of importance and performance of marketing mix attributes, and assess consumer satisfaction levels with the marketing mix attributes of Emak CW cassava chips in the city of Pekanbaru. The sampling was done using the accidental sampling method. Data were analyzed using descriptive analysis, Importance Performance Analys…
This research was conducted in Puo Raya Village, Tandun Subdistrict, Rokan Hulu Regency, Riau Province. The sampling method used was purposive sampling. The data analysis methods employed were descriptive analysis, Cartesian diagram analysis, Spearman correlation analysis, and the Fishbein multi-attribute attitude model. The research findings revealed that palm oil farmers utilize the services …
Developing food crops is a top priority in agricultural development, especially rice. One way to increase seed production is to use a good rice growing system. This study aims at a comparative analysis of the income of wet rice farming by the jajar legowo cropping system and conventional cropping systems in order to find out farmers' perceptions about the jajar legowo cropping system and conven…
The objectives of this study were: 1) Analyzing the level of participation of rice farmers in Artificial Village I, Koto Gasib District, Siak Regency, 2) Analyzing the level of agricultural extension programs in Artificial Village I, Koto Gasib District, Siak Regency, 3) Analyzing the relationship between farmer participation in agricultural extension programs in Artificial Village I, Koto Gasi…
Nando's Mushroom House Business is a production and marketing business for white oyster mushrooms. White oyster mushroom production and marketing activities influence the costs incurred by business owners in the white oyster mushroom production process. The research aims to determine the characteristics of business owners and retailers, analyze business, and analyze marketing. The research was …
The Rangkiang ground coffee business is a business that produces ground coffee. Activities in the Rangkiang ground coffee business affect the costs incurred. coffee bean processing increases the added value of cherry coffee and dry coffee. The research aims to map the value chain of the Rangkiang ground coffee business, analyze the margin of Rangkiang ground coffee and analyze the added value o…
This research aims to determine the influence of career development and salary provision on employee loyalty. Career development and salary provision are independent variables (X1,X2) while employee loyalty is the dependent variable (Y). The research sample taken was 55 respondents who were all employees of the New Hollywood Hotel Pekanbaru. The technique used for sampling is census or total s…
This study aims to determine the effect of employee training and supervision on employee performance of PT Suka Fajar Pekanbaru (study on mechanical employees). The independent variables are training (X1) and work supervision (X2). While the dependent variable is employee performance (Y). in this study the method used is quantitative descriptive analysis with the SPSS program. The population in…
This research aims to analyze the implementation of marketing strategies for Liberika Meranti coffee. The research approach used is a qualitative approach and the type of research is descriptive. The location of this research was carried out at the Liberika Meranti coffee home industry at CV. Zaroha in Kedaburapat Village, Rangsang Pesisir District, Meranti Islands Regency. Data collection tech…
This study aims is to uncover the truth regarding the continuity of PT activities. Perkebunan Nusantara V Pekanbaru uses secondary data in the form of financial statements from 2016 to 2020. The Altman Z Score method is used in this study for the purpose of assessing the likelihood of bankruptcy of a company. The results of the analysis of bankruptcies using the Altman Z-Score method show that …
This study aims to determine financial literacy and financial management on the performance of MSMEs in Pasir Limau Kapas District, Rokan Hiir Regency. In this study using quantitative methods with associative research types with the Stastistical Products And Service Solutions (SPSS 25) program. This study used primary data sources which were carried out by taking a sample of 80 MSME actors. Th…