ABSTRACT This study aims to determine the influence of Influencer, Content Marketing, and Online Customer Review on Purchase Decisions with Consumer Trust as a mediating variable for Somethinc products on TikTok Shop among Generation Z in Pekanbaru City. The population of this study consists of Generation Z individuals in Pekanbaru City who have purchased and used Somethinc products on TikTok …
ABSTRAK This study aims to analyze the influence of Electronic Word of Mouth (e-WoM), Destination Image, and Tourism Facilities on Revisit Intention with Tourist Satisfaction as a mediating variable at Alam Mayang Recreational Park in Pekanbaru. This research employs a quantitative approach using the Partial Least Square (PLS) method. The population consists of tourists visiting Alam Mayang, w…
ABSTRACT This study aims to analyze the influence of Influencers, Electronic Word of Mouth (e-WOM), and Price on consumers’ Purchase Intention with Brand Image as a mediating variable in SSSKIN skincare products in Pekanbaru City. The research employs a quantitative approach using a questionnaire method distributed to 130 respondents selected through purposive sampling. Data were analyzed us…
ABSTRACT In the era of globalization and rapid industrial progress, increased business and production activities have had a negative impact on the environment, especially waste. This study aims to analyze the influence of green knowledge, green awareness, green purchase decision, and repurchase intention on the use of Unilever's environmentally friendly products among nature lover organization…
ABSTRACT This study aims to analyze the effect of profitability, liquidity, and firm size on financial distress. The research employs a quantitative method. The population in this study consists of companies in the textile industry. The sampling technique used is a saturated sampling method, resulting in 52 samples. The data were analyzed using logistic regression analysis with SPSS version 27…
ABSTRACT This research on earnings management is important because it can affect a company's ability to maintain financial statements, which are the main basis for investors and other parties in making decisions. This research serves to describe the extent to which companies maintain transparency and strengthen market confidence. This study aims to determine and analyze the influence of ta…
ABSTRACT This study aims to analyze the influence of organizational culture, government governance, and performance-based budgeting on the performance of government agencies in the Riau Provincial Government SKPD. This study is quantitative in nature. The data source used is primary data obtained from a total of 144 questionnaires distributed to agency heads, sub-general heads, sub-finance…
ABSTRACT This study aims to empirically analyze the influence of Profitability, Liquidity, and Economic Value Added on Dividend Policy in energy sector companies listed on the Indonesia Stock Exchange during the 2021-2023 period. This research is a quantitative study. The data used is secondary data obtained from the official website of the Indonesia Stock Exchange, www.idx.co.id, and the …
ABSTRACT This study aims to examine the effect of female directors on corporate sustainability disclosure by considering the threshold for female directors. The population in this study are all manufacturing and mining companies listed on the Indonesia Stock Exchange in 2021-2023. The sample was selected based on the purposive sampling method, so that the companies sampled were 222 companies w…
ABSTRACT Environmental, Social, and Governance (ESG) concerns have increasingly encouraged firms to enhance transparency through sustainability reporting, particularly in the energy sector, which faces substantial environmental risks. The presence of female directors is often assumed to influence sustainability disclosure decisions. However, regulatory shifts and the masculine nature of the en…
ABSTRACT This study aims to analyze the effect of profitability, solvency, firm growth, and liquidity on going concern audit opinions in State-Owned Enterprises (SOEs) listed on the Indonesia Stock Exchange for the 2021–2023 period. The increasing number of SOEs receiving going concern audit opinions indicates financial pressure on business continuity, particularly after the COVID-19 pan…
ABSTRACT His study aims to determine the influence of Auditor Experience, Skepticism, Task Complexity, and Self-Efficacy on Audit Judgment with an Empirical study in the KAP of Pekanbaru and Batam. The research method used is a quantitative research method. The population in this study amounted to 27 KAP. The Sampling Technique in this study used a Saturated sample; the sample in this stud…
ABSTRACT This study aims to analyze the influence of Social Media Marketing and Influencer Credibility on Purchase Decisions of Somethinc products in Pekanbaru, with Brand Trust as a mediating variable. The research method used is quantitative, with a Partial Least Squares–Structural Equation Modeling (PLS - SEM) approach. Data were collected through questionnaires distributed to 125 res…
ABSTRACT This study aims to analyze the influence of Hedonic Shopping Motivation and Visual Merchandising on Impulsive Buying through Positive Emotions as a mediating variable among consumers of OH! SOME store in Pekanbaru City. The research background is based on the phenomenon of the increasing trend of impulsive shopping among modern retail consumers as well as inconsistent findings fr…
ABSTRACT This study aims to understand the influence of In-Migration, Education, and Minimum Wages on Poverty on Sumatra Island. This study uses quantitative methods. The type of data used in this study is secondary data obtained from the Indonesian Central Bureau of Statistics and the Village Community Empowerment Service and the Population and Civil Registration Service of Riau Province.…
ABSTRACT This study analyzes production costs, revenue, capital, efficiency, and profitability of the misoa industry in Bangko District, Rokan Hilir Regency. The research used a descriptive quantitative method with data collected through interviews, observations, and document analysis from four businesses: Tunas, Bintang Terang, Cuan Lie, and Mie Bagan. The analysis included production cos…
ABSTRACT Profitability is a key indicator in assessing the financial performance of a company, which reflects the company's ability to generate profits efficiently, and is the basis for decision making for investors and management in maintaining long-term growth. This study aims to provide empirical evidence about the effect of green banking, intellectual capital, and company size on compa…
ABSTRACT Village-Owned Enterprises (BUMDes) are village economic institutions established by the village government and the community with the aim of managing local potential, increasing village income, and strengthening the village economy. BUMDes play a crucial role as a driving force for the village economy through business management tailored to the needs and potential of the region. …
ABSTRACT Micro, Small and Medium Enterprises (MSMEs) play a crucial role in supporting economic growth and reducing unemployment. However, the development of UMKM is increasing and high competition requires UMKM to be more professional in running their business. This study aims to test and analyse the effect of the use of accounting information system, bussines capital, e-commerce and fin…
Abstract This study aims to examine the effect of Company Size, Company Growth, Solvency, and Debt Ratio on going-concern modified audit opinions. The data used are secondary data from the financial statements of property and real estate companies listed on the Indonesia Stock Exchange 2021-2023. The sample selection technique used was purposive sampling, with a sample size of 93 companie…