This study aims to determine the direct and indirect influence of organizational culture and transformational leadership on work productivity through employee job satisfaction as an intervening variable at the Mona Plaza Hotel Pekanbaru. This respondent used a total sampling of 32 respondents. The collection of data used is a questionnaire. This research uses descriptive quantitative analysis t…
Break Even Point (BEP) analysis with profit planning has a strong relationship and can help companies determine optimal sales targets so that the company's goal of achieving maximum profits can be met. PT. Panorama Sentrawisata Tbk as a company that has gone public, it is hoped that the profits obtained will attract investors to invest in the company. For this reason, it is necessary to analyze…
The purpose of this research is to determine the influence of product innovation and pricing on purchasing decisions at Rotte Bakery Bukit Barisan Pekanbaru. This research is quantitative research with a sample of 100 respondents. The data sources for this research were obtained from secondary data and primary data. The research used a questionnaire as a data collection technique. The data obta…
This research aims to determine the influence of store atmosphere and service quality on consumer purchasing decisions at Kedai Kopi Bangben, Pekanbaru City. The method used in this research is descriptive analysis with a quantitative approach. The sample in this study amounted to 58 respondents, with a sampling technique namely the census method and using a questionnaire as a data collection i…
With the growth of the technology industry and internet service providers in Indonesia, especially in Pekanbaru City, there is a need to create uniqueness by creating ties and also improving service quality. So that it can provide a loyal market for PT Telekomunikasi Selular Pekanbaru City as the parent company for Indihome products. This research aims to confirm and provide solutions related t…
Current developments have had a very significant influence on the automotive industry, these developments are often found in urban areas. The automotive industry, especially cars, has a good impact on the sales process. Requires companies to create the best brand image and brand trust. This was done in order to increase purchasing decisions for Toyota Avanza Car products at PT. Agung Toyota Pan…
This study aims to determine the influence of brand ambassadors and brand image on purchasing decisions at benning's skincare beauty production in the city of Pekanbaru. The methods used in this study were descriptive statistical analysis and multiple linear regression. The sample in this study consisted of 100 respondents using total sampling techniques and using questionnaires / questionnai…
The research of this study was to determine the effect of digital marketing and word of mouth on the purchase decision at Cake House By Widya souvenir shopping Pekanbaru. Digital Marketing (X1) and word of mouth (X2) as independent variables while the purchase decision (Y) is the dependent variable. The method used in this research is descriptive and quantitative. The sample in this study were …
This research aims to determine the effect of financial inclusion on the sustainability of MSME, determine the effect of financial management on the sustainability of MSME, and find out whether financial inclusion and financial management have an effect on the sustainability of MSME. The research method used is a quantitative method and uses secondary and primary data. Primary data was obtained…
This study aims to determine and analyze the influence of service quality and store atmosphere on customer satisfaction at Miso Pak Imam Pekanbaru. The method used in this research is descriptive and quantitative statistics. Data collection was carried out using a questionnaire consisting of 24 statements and the sample consisted of 100 respondents using accidental sampling technique. Research …
This study aims to analyze performance measurement measured using the balanced scorecard method which focuses on a financial perspective only. The research method used is quantitative method with secondary data sources. The sample in this study is CV's financial statements. Angkasa Raya Teluk Kuantan for the period 2017-2021. The results of the study from a financial perspective show that fina…
This research aims to determine the influence of career development and salary provision on employee loyalty. Career development and salary provision are independent variables (X1,X2) while employee loyalty is the dependent variable (Y). The research sample taken was 55 respondents who were all employees of the New Hollywood Hotel Pekanbaru. The technique used for sampling is census or total s…
This study aims to determine the effect of employee training and supervision on employee performance of PT Suka Fajar Pekanbaru (study on mechanical employees). The independent variables are training (X1) and work supervision (X2). While the dependent variable is employee performance (Y). in this study the method used is quantitative descriptive analysis with the SPSS program. The population in…
This research aims to analyze the implementation of marketing strategies for Liberika Meranti coffee. The research approach used is a qualitative approach and the type of research is descriptive. The location of this research was carried out at the Liberika Meranti coffee home industry at CV. Zaroha in Kedaburapat Village, Rangsang Pesisir District, Meranti Islands Regency. Data collection tech…
This study aims is to uncover the truth regarding the continuity of PT activities. Perkebunan Nusantara V Pekanbaru uses secondary data in the form of financial statements from 2016 to 2020. The Altman Z Score method is used in this study for the purpose of assessing the likelihood of bankruptcy of a company. The results of the analysis of bankruptcies using the Altman Z-Score method show that …
This study aims to determine financial literacy and financial management on the performance of MSMEs in Pasir Limau Kapas District, Rokan Hiir Regency. In this study using quantitative methods with associative research types with the Stastistical Products And Service Solutions (SPSS 25) program. This study used primary data sources which were carried out by taking a sample of 80 MSME actors. Th…
This study aims to determine the effect of service quality and price on customer satisfaction. Quality of service and price as independent variables (X) while consumer satisfaction as the dependent variable (Y). The method used in this research is descriptive and quantitative statistics. The population in this study were all consumers of Lubuk Basung Hijrah Motor Workshop. Samples were taken as…
This study aims to determine the influence of the non medical work environment and work motivation on job satisfaction of employees at the Tampan Mental Hospital Pekanbaru City, partially and simultaneously. This research used a questionnaire as a data collection tool which was distributed to 117 respondents. The data analysis technique used is multiple linear regression, hypothesis testing, an…
This study aims to determine service quality and product quality on customer satisfaction at PT Wahana Wirawan Riau Pekanbaru partially and simultaneously. This research using assosiatif quantitative methods with the SPSS program. The population is consumers who purchase Nissan cars as many as 65 people. The technique used is Accidental Sampling. Through the questionnaire used in this study, it…
ABSTRACT . Keywords: Digital Marketing, Service Quality, Store Atmosphere and Consumer Buying Interest