Pengaruh Fitur Layanan Transaksi Dan Pemberian Cashback Terhadap Keputusan Pe…

ABSTRAK TIDAK BISA DI UPLOAD, SILAHKAN HUBUNGI PETUGAS

Pengaruh Brand Association Dan Kualitas Produk Terhadap Kepuasan Konsumen Mak…

This study aims to determine and analyze the effect of brand associations (X1) and product quality (X2) on fast food consumer satisfaction (Y) at KFC Soebrantas Pekanbaru. The research data was generated based on a questionnaire distributed to KFC Soebrantas Pekanbaru consumers, so the data in this research is primary data. The sample taken as research object was 100 respondents from KFC Soebra…

Pengaruh Sikap Keuangan, Pengalaman Keuangan Dan Kepribadian Terhadap Perilak…

This research aims to determine the influence of financial attitudes, financial experience and personality on the financial management behavior of MSEs in Lubuk Dalam District, Siak Regency. The method used in this research is quantitative descriptive analysis with the SmartPLS 4 program. The population in this research is all micro and small business actors in Lubuk Dalam sub-district, totalin…

Pengaruh Literasi Keuangan Dan Penggunaan Financial Technology Terhadap Kiner…

This research aims to find out whether financial literacy and the use of financial technology have an impact on the financial performance of MSMEs in the Culinary Sector in Sail District, Pekanbaru City. The method used in this research is quantitative descriptive, with data sources from primary data and secondary data. Primary data was obtained from respondents who were collected through a que…

Pengaruh Fitur Layanan Transaksi Dan Pemberian Cashback Terhadap Keputusan Pe…

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Pengaruh Store Image Dan Promosi Penjualan Terhadap Keputusan Pembelian Pada …

The research is aims to determine the influence store image and sales promotions at KFC Sudirman Pekanbaru. Competition in the business world is a challenge for companies to be able to achieve all their desired goals. In achieving its goals, companies must provide goods and services that create a separate image for the company and provide the best offers for goods and services to attract consum…

Pengaruh Motivasi Dan Pengalaman Kerja Terhadap Produktivitas Kerja Pegawai R…

This study was conducted with the aim of knowing how much influence motivation and work experience have on the work productivity of Tampan Mental Hospital employees. The method used is quantitative method with data collection using questionnaires. The total population in the study was 125 employees. The sample size was 95 employees determining the sample using the Slovin formula. This study use…

Pengaruh Store Atmosphere Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen D…

A comfortable and secure store environment, coupled with high-quality service, represents crucial factors contributing to consumer satisfaction. Leng Coffee, situated in Pekanbaru, has strategically developed a pleasant store ambiance and implemented outstanding services to not only meet but exceed consumer expectations in the face of fierce business competition. This study aims to assess the i…

Pengaruh Budaya Organisasi Terhadap Organizational Citizenship Behavior Melal…

This research was conducted because the author found problems regarding weak organizational citizenship behavior of employees seen from the development of the number of employees who experienced fluctuations and the development of employee absenteeism levels which showed that every year all employees were still found to be absent from work. The aim of this research was to determine and analyze …

Pengaruh Literasi Keuangan Dan Inklusi Keuangan Terhadap Keberlanjutan Usaha …

This research aims to determine and analyze the influence of financial literacy and financial inclusion on the sustainability of traders' businesses at Pasar Baru Arengka Pekanbaru. The research method used is quantitative. The research sample was 73 respondents using proportionate stratified random sampling technique. The data collection technique uses a questionnaire which is processed with p…

Pengaruh Budaya Organisasi Dan Kepemimpinan Transformasional Terhadap Produkt…

This study aims to determine the direct and indirect influence of organizational culture and transformational leadership on work productivity through employee job satisfaction as an intervening variable at the Mona Plaza Hotel Pekanbaru. This respondent used a total sampling of 32 respondents. The collection of data used is a questionnaire. This research uses descriptive quantitative analysis t…

Penerapan Break Even Point (Bep) Dalam Menentukan Perencanaan Laba Pada Pt. P…

Break Even Point (BEP) analysis with profit planning has a strong relationship and can help companies determine optimal sales targets so that the company's goal of achieving maximum profits can be met. PT. Panorama Sentrawisata Tbk as a company that has gone public, it is hoped that the profits obtained will attract investors to invest in the company. For this reason, it is necessary to analyze…

Pengaruh Inovasi Produk Dan Penetapan Harga Terhadap Keputusan Pembelian Pada…

The purpose of this research is to determine the influence of product innovation and pricing on purchasing decisions at Rotte Bakery Bukit Barisan Pekanbaru. This research is quantitative research with a sample of 100 respondents. The data sources for this research were obtained from secondary data and primary data. The research used a questionnaire as a data collection technique. The data obta…

Analisis Pengaruh Store Atmosphere Dan Kualitas Pelayanan Terhadap Keputusan …

This research aims to determine the influence of store atmosphere and service quality on consumer purchasing decisions at Kedai Kopi Bangben, Pekanbaru City. The method used in this research is descriptive analysis with a quantitative approach. The sample in this study amounted to 58 respondents, with a sampling technique namely the census method and using a questionnaire as a data collection i…

Pengaruh Customer Bonding Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan…

With the growth of the technology industry and internet service providers in Indonesia, especially in Pekanbaru City, there is a need to create uniqueness by creating ties and also improving service quality. So that it can provide a loyal market for PT Telekomunikasi Selular Pekanbaru City as the parent company for Indihome products. This research aims to confirm and provide solutions related t…

Pengaruh Brand Image Dan Brand Trust Terhadap Keputusan Pembelian Mobil Toyot…

Current developments have had a very significant influence on the automotive industry, these developments are often found in urban areas. The automotive industry, especially cars, has a good impact on the sales process. Requires companies to create the best brand image and brand trust. This was done in order to increase purchasing decisions for Toyota Avanza Car products at PT. Agung Toyota Pan…

Pengaruh Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Pada B…

This study aims to determine the influence of brand ambassadors and brand image on purchasing decisions at benning's skincare beauty production in the city of Pekanbaru. The methods used in this study were descriptive statistical analysis and multiple linear regression. The sample in this study consisted of 100 respondents using total sampling techniques and using questionnaires / questionnai…

Pengaruh Digital Marketing Dan Word Of Mouth Terhadap Keputusan Pembelian Pad…

The research of this study was to determine the effect of digital marketing and word of mouth on the purchase decision at Cake House By Widya souvenir shopping Pekanbaru. Digital Marketing (X1) and word of mouth (X2) as independent variables while the purchase decision (Y) is the dependent variable. The method used in this research is descriptive and quantitative. The sample in this study were …

Pengaruh Inklusi Keuangan Dan Pengelolaan Keuangan Terhadap Keberlanjutan Umk…

This research aims to determine the effect of financial inclusion on the sustainability of MSME, determine the effect of financial management on the sustainability of MSME, and find out whether financial inclusion and financial management have an effect on the sustainability of MSME. The research method used is a quantitative method and uses secondary and primary data. Primary data was obtained…

Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Kepuasan Konsumen P…

This study aims to determine and analyze the influence of service quality and store atmosphere on customer satisfaction at Miso Pak Imam Pekanbaru. The method used in this research is descriptive and quantitative statistics. Data collection was carried out using a questionnaire consisting of 24 statements and the sample consisted of 100 respondents using accidental sampling technique. Research …