Ditapis dengan
Analisis Pengaruh Entrepreneurial Networking Entrepreneurial Marketing Entrep…
ABSTRACT This study aims to determine the effect of Entrepreneurial Networking, Entrepreneurial Marketing, and Entrepreneurship Training on Business Performance through Competitive Advantage in Culinary MSMEs in Dumai City. The population in this study consisted of all culinary MSME players in Dumai City, with a total of 850 MSMEs. Sampling was conducted using the Purposive Sampling technique …
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- 2102111790
Pengaruh Beban Kerja, Komunikasi Dan Kompetensi Terhadap Kinerja Karyawan Sal…
ABSTRACT This research was conducted at PT Agung Toyota Soekarno Hatta Pekanbaru. The aim was to determine the influence of Workload, Communication, and Competence on Sales Employee Performance at PT Agung Toyota Soekarno Hatta Pekanbaru, both partially and simultaneously. The data used in this study consisted of primary and secondary data, with 54 respondents. Sampling was conducted using a s…
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- 2002114504
Analisis Penerapan Total Quality Management Terhadap Kinerja Pegawai Dengan B…
ABSTRACT This research aims to determine the test results of the influence of Total Quality Management on employee performance with organizational culture as mediation at the Pekanbaru state wealth and auction services office. The research method used is a descriptive quantitative method using the SEM-PLS 3.0 analysis tool by creating an inner model and outer model to measure the results of To…
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- 2002112969
Pengaruh Kualitas Produk, Store Atmosphere, Dan Promosi Terhadap Keputusan Pe…
ABSTRACT This study aims to analyze product quality, store atmosphere, and promotion on purchasing decisions at Tomoro Coffee Pekanbaru. The background of this study is based on the rapid growth of the coffee shop industry in the city of Pekanbaru and increasing competition among businesses. This study uses a quantitative approach with a survey method by distributing questionnaires to cust…
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- 2102126008
“Pengaruh Kualitas Layanan Terhadap Reputasi Perusahaan Dan Keputusan Pembe…
ABSTRACT This study was conducted with the aim of determining the effect of service quality on company reputation and service purchase decisions at Fun Creative Organizer in Pekanbaru City. The population in this study consisted of all clients who had used the services of Fun Creative Organizer in Pekanbaru City in the past year. The sampling technique used in this study was proportional strat…
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- 2102111124
“Pengaruh E-WOM dan Brand Image Terhadap Repurchase Intention Melalui Consu…
ABSTRACT This study aims to determine the effect of Electronic Word of Mouth (E-WOM) and Brand Image on Repurchase Intention of ESQA cosmetic products in Pekanbaru City, as well as the role of Consumer Trust as an intervening variable. The population in this study consists of people in Pekanbaru City aged 17 to 40 years who have purchased, used, and intend to repurchase ESQA cosmetic products.…
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- 2102135527
Pengaruh Influencer, Content Marketing, Dan Online Customer Review Terhadap K…
ABSTRACT This study aims to determine the influence of Influencer, Content Marketing, and Online Customer Review on Purchase Decisions with Consumer Trust as a mediating variable for Somethinc products on TikTok Shop among Generation Z in Pekanbaru City. The population of this study consists of Generation Z individuals in Pekanbaru City who have purchased and used Somethinc products on TikTok …
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- 2102114185
Pengaruh Electronic Word Of Mouth (E-Wom), Destination Image Dan Tourism Faci…
ABSTRAK This study aims to analyze the influence of Electronic Word of Mouth (e-WoM), Destination Image, and Tourism Facilities on Revisit Intention with Tourist Satisfaction as a mediating variable at Alam Mayang Recreational Park in Pekanbaru. This research employs a quantitative approach using the Partial Least Square (PLS) method. The population consists of tourists visiting Alam Mayang, w…
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- 2002116856
Pengaruh Influencer, E-Wom Dan Harga Terhadap Minat Beli Konsumen Dimediasi B…
ABSTRACT This study aims to analyze the influence of Influencers, Electronic Word of Mouth (e-WOM), and Price on consumers’ Purchase Intention with Brand Image as a mediating variable in SSSKIN skincare products in Pekanbaru City. The research employs a quantitative approach using a questionnaire method distributed to 130 respondents selected through purposive sampling. Data were analyzed us…
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- 2102113977
The Influence Of Green Knowledge, Green Awareness, Green Purchase Decision An…
ABSTRACT In the era of globalization and rapid industrial progress, increased business and production activities have had a negative impact on the environment, especially waste. This study aims to analyze the influence of green knowledge, green awareness, green purchase decision, and repurchase intention on the use of Unilever's environmentally friendly products among nature lover organization…
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- 2002112980
Pengaruh Profitabilitas, Likuiditas Dan Ukuran Perusahaan Terhadap Financial …
ABSTRACT This study aims to analyze the effect of profitability, liquidity, and firm size on financial distress. The research employs a quantitative method. The population in this study consists of companies in the textile industry. The sampling technique used is a saturated sampling method, resulting in 52 samples. The data were analyzed using logistic regression analysis with SPSS version 27…
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Pengaruh Social Media Marketing Di Tiktok Dan Kredibilitas Influencer Terhada…
ABSTRACT This study aims to analyze the influence of Social Media Marketing and Influencer Credibility on Purchase Decisions of Somethinc products in Pekanbaru, with Brand Trust as a mediating variable. The research method used is quantitative, with a Partial Least Squares–Structural Equation Modeling (PLS - SEM) approach. Data were collected through questionnaires distributed to 125 res…
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- 2102135531
Pengaruh Hedonic Shopping Motivation Dan Visual Merchandising Terhadap Impuls…
ABSTRACT This study aims to analyze the influence of Hedonic Shopping Motivation and Visual Merchandising on Impulsive Buying through Positive Emotions as a mediating variable among consumers of OH! SOME store in Pekanbaru City. The research background is based on the phenomenon of the increasing trend of impulsive shopping among modern retail consumers as well as inconsistent findings fr…
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pengaruh keselamatan dan kesehatan kerja terhadap kinerja melalui variabel di…
Human resources in an agency require professional management in order to create a balance between employee needs and the demands and capabilities of the company's organization and every company expects all its employees to work well and have high integrity, so that the overall goals of the company will be easier to achieve. Therefore, of the many changes needed by the company, one of the most i…
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- 2110247616
dampak ekspor crude palm oil (cpo) indonesia dan harga crude palm oil (cpo) g…
Indonesia is a region that has abundant natural resources located on the equator and is one of the countries in the tropics. So that Indonesia is known as an agrarian country, the fact is that most of the livelihoods of the Indonesian population come from the plantation sub-sector and also has great potential in the Indonesian economy. Indonesia has become the world's leading exporter of palm o…
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- 2210246865
pengaruh perceived usefulness, perceived ease of use, sikap, religiusitas ter…
Zakat, infak, and sedekah (ZIS) are essential instruments in Islamic economics that are expected to help reduce poverty and improve social welfare. The use of digital technology presents an opportunity to optimize ZIS fundraising through digital donations. However, the utilization rate of digital donations remains suboptimal, thus it is necessary to investigate the factors that influence donors…
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- 2110246891
pengaruh pengembangan karir dan pelatihan kerja terhadap komitmen dan kinerja…
The role of human resources has a very strategic role in organizing and running a business in an organization. The role of employees is very important because the human element plays an important role in carrying out organizational activities and plays an active role in policies and the achievement of organizational goals. With reliable human resources, the organization's operational activities…
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- 2110247037
pengaruh kualitas makanan dan kualitas layanan driver terhadap kepuasan pelan…
This study aims to analyze the effect of food quality and driver service quality on customer satisfaction at Shopee Food in Pekanbaru City, with perceived value as a mediating variable. The approach used in this study refers to the Stimulus–Organism–Response (S-O-R) theory developed by McQuail (2010), where food quality and driver service as stimuli will be processed internally by customers…
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- 2310246758
strategi customer loyalty melalui after sales service pada dealer mobil honda…
The increasingly intense competition in the automotive industry has made customer loyalty a key factor in maintaining long-term business sustainability. The background of this study is the decline in Honda car sales in Indonesia and Pekanbaru from 2022 to 2024. This condition indicates the need to improve the quality of after- sales service in order to retain customer loyalty amidst the tight c…
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- 2310246802
Analisis Pengaruh Online Customer Review, Content Marketing Dan Live Streamin…
ABSTRACT The purpose of this study is to analyze the influence of online customer reviews, content marketing and live streaming on purchasing decisions and customer satisfaction at TikTok Shop in Pekanbaru City. This research uses a quantitative research type by utilizing primary data obtained from questionnaires. The research method used is path analysis. The population in this study are TikT…
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- 2002112984
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah