Ditapis dengan
Pengaruh Gerakan Media Sosial Dan Partisipasi Boikot Terhadap Minat Beli Mela…
ABSTRACT The rise in social and political awareness among the public, particularly following the escalation of the Israeli-Palestinian conflict in 2023, which triggered a global BDS (Boycott, Divestment, Sanctions) movement, including in Indonesia. This phenomenon has become increasingly relevant as consumer behavior shifts, with consumers now considering not only product quality and price, bu…
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- 2102113819
Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Loyalitas Pel…
ABSTRACT This study aims to determine the effect of price, product quality and service quality on customer loyalty with customer satisfaction as an intervening variable of Janji Jiwa coffee in Pekanbaru city. The population in this study were all customers who had ever purchased Janji Jiwa coffee products. Sample selection was based on non-probability sampling techniques with purposive samplin…
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- 1902124522
Pengaruh Return On Equity (Roe) Dan Earning Per Share (Eps) Terhadap Harga Sa…
ABSRACT This study is entitled The Effect of Return on Equity (ROE) and Earning Per Share (EPS) on Banking Stock Prices on the Indonesia Stock Exchange in 2021-2023. This study aims to analyze the effect of Return on Equity (ROE) and Earning Per Share (EPS) on Stock Prices. The population in this study includes 46 companies in the banking sector listed on the Indonesia Stock Exchange in 2021-2…
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- 2002112148
Pengaruh Persepsi Harga & E. Service Quality Terhadap Repurchase Intention Me…
ABSTRACT This study aims to determine the effect of price perception and e-service quality on repurchase intention through consumer satisfaction of Gojek users in Pekanbaru. The population and sample in this study were 100 users. The sampling technique used in this study was purposive sampling, a data collection method that selects subjects based on certain characteristics deemed relevant to t…
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- 2102112041
The Impact Of Media Exposure And Consumer Awareness On Purchase Decisions For…
ABSTRACT This study examines the influence of media exposure and consumer awareness on purchasing decisions at McDonald's Pekanbaru, Indonesia, in the context of a boycott movement faced by McDonald's due to alleged ties with Israel. The research aims to analyze how media exposure, consumer awareness, and the boycott movement—both directly and indirectly—affect consumer awareness and purch…
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- 2102125005
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan …
ABSTRACT This study aims to determine the Effect of Product Quality and Service Quality on Customer Loyalty with Customer Satisfaction as a Mediating Variable at Leton Coffee in Pekanbaru. The population and sample in this study were 100 respondents. The sampling technique used in this study was purposive sampling, a sampling technique based on the researcher's consideration or assessment of t…
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- 2102125007
Pengaruh Harga, Kualitas Produk Dan Brand Ambassador Terhadap Kepuasan Pelang…
ABSTRACT This study aims to determine the effect of price, product quality and brand ambassador on purchasing decisions and customer satisfaction of scarlett whitening products in Pekanbaru city. The population in this study were consumers who bought and used scarlett whitening products in Pekanbaru city, the number of which is not known for sure. Sampling used nonprobability sampling with pur…
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- 1902124791
Pengaruh Lingkungan Kerja Non Fisik, Beban Kerja, Dan Motivasi Kerja Terhadap…
ABSTRACT This study aims to analyze the influence of the non-physical work environment, workload, and work motivation on the performance of healthcare workers at the Rantau Panjang Kiri Community Health Center, Kubu Babussalam District, Rokan Hilir Regency. The background of this research is the fluctuation of employee performance, high workload, and low work motivation. This research employe…
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- 2102111127
Pengaruh Green Product Knowledge Dan Green Brand Image Dengan Green Trust Seb…
ABSTRACT This study aims to examine the influence of Green Product Knowledge and Green Brand Image on Green Purchase Intention through Green Trust in Avoskin beauty products. The population of this study was Pekanbaru City residents who had never purchased Avoskin beauty products and had a knowledge about Avoskin as a green product. A sample of 115 respondents was drawn using purposive samplin…
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- 1902112791
Pengaruh Promosi Penjualan Dan Harga Terhadap Keputusan Pembelian Dengan Mina…
ABSTRACT This study aims to determine the effect of sales promotion, price, and purchase intention on the purchase decision of Madame Gie products consumers in Pekanbaru City, and to determine the effect of sales promotion and price on purchase decision mediated by purchase intention of Madame Gie products consumers in Pekanbaru City. The population in this study is Madame Gie consumers who ha…
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- Judul Seri
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- 1902156009
Anali Si S Celebrity Endorsement Dan Onl Ine Cus Tomer Review Terhadap Purcha…
ABSTRACT This study aims to analyze the influence of celebrity endorsement and online customer review on purchase intention of Glad2Glow moisturizer products through trust among Generation Z in Pekanbaru City. This research employs a quantitative method using the Structural Equation Modeling–Partial Least Square (SEM-PLS) approach with SmartPLS 4.0 software. Data were collected from 100…
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- 2102110407
Pengaruh Kepemimpinan Dan K3 Terhadap Produktivitas Kerja Karyawan Produksi M…
ABSTRACT This study was conducted with the aim to determine the effect of leadership and OHS on work productivity through job satisfaction of production employees of PT Riau Dua Berlian. The population in this study were production employees of PT Riau Dua Berlian. The number of samples in this study was carried out by means of saturated sampling techniques (census), namely making all members …
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- 2102111594
Pengaruh Motivasi Dan Kompensasi Terhadap Kinerja Karyawan Bagian Processing …
ABSTRACT This study aims to determine the effect of motivation and compensation on employee performance in the processing department at PT. Usaha Kita, Kuantan Singingi Regency. This research used a quantitative approach with a multiple linear regression analysis model. The population used in this study was 74 employees, and a sample of 74 respondents was distributed to obtain data. The sampli…
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- 2102135511
Pengaruh Beban Kerja Mental Dan Lingkungan Kerja Fisik Terhadap Kinerja Karya…
ABSTRACT This study aims to analyze the effect of mental workload and physical work environment on employee performance at PT. Henson Alfa Gros. The research method employed is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to 72 employees. The regression analysis shows that mental workload has a positive and significant effect o…
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- 2002126839
Pengaruh Iklim Organisasional Human Relation Dan Fasilitas Kerja Terhadap Kin…
This study aim to know the effect of organisational climate, human relations, and work facilities on employee performance at the PT Permata Hijau Indonesia Balam Unit. The population in this study was all employees of PT Permata Hijau Indonesia Balam Unit. The tecniqal sampling was total sampling tecnique. The member of samples was 117 emplayes. The data analysis method employed in this researc…
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- 2102111698
Perbedaan Efektivitas Periklanan Di Facebook Dan Instagram Dengan Pendekatan …
Increasing utilization of social media platforms as marketing tools has encouraged companies, including SVO Payung Sekaki in Pekanbaru City, to optimize their advertising strategies through Facebook and Instagram. Despite active use of both platforms, there remains a gap in understanding their comparative advertising effectiveness. This research aims to analyze and compare the advertising effec…
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- 2210247909
Pengaruh Total Quality Management, Lingkungan Kerja Dan Prilaku Produktif Ter…
Every organization is required to be able to compete in order to survive in global competition. The way to strengthen the capacity of the organization is by strengthening the human resources it has. However, the problem of human resources is a challenge for management because the success of management depends on the quality of human resources. If human resources in the company can run effective…
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- 2010241942
Pengaruh Green Procurement, Production, Dan Distribution Terhadap Kinerja Per…
ABSTRACT This study investigates the impact of three dimensions of green Supply Chain Management—green procurement, green production, and green distribution—on firm performance using a quantitative research method. Data were collected by distributing questionnaires to 45 small and medium-sized manufacturing enterprises (SMEs) in Pekanbaru. The collected data were analyzed using SPSS softwa…
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- 2002112960
Pengaruh Kompetensi, Pelatihan Dan Organizational Citizenship Behavior Terhad…
ABSTRACT This study aims to analyze the effect of Competence, Training and Organizational Citizenship Behavior on Teacher Performance SMA Negeri 1 Kampar Timur. This study uses a quantitative approach with a population consisting of all teachers of SMA Negeri 1 Kampar Timur, totaling 59 people. The research sample was taken using the saturated sample method, so that the entire population was s…
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- 2102125013
Analisis Perbandingan Reaksi Pasar Modal Sebelum Dan Sesudah Pengumuman Divid…
ABSTRAK This study aims to analyze the stock market reaction to dividend announcements of companies listed in the LQ45 and Jakarta Islamic Index (JII) for the 2021–2024 period. An event study approach was employed with an observation window of five days before and after the announcement. The variables examined were Abnormal Return (AR), Cumulative Abnormal Return (CAR), and Trading Volume Ac…
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- 2102111813
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah