This study aims to determine the influence of shopping enjoyment and price discounts on impulsive buying behavior among Shopee marketplace users among the students of the Faculty of Social and Political Sciences at the University of Riau. The method used in this research is descriptive and quantitative statistics with an explanatory research model. The sample in this study consisted of 98 respo…
The purpose of this study is to increase profits of PT. Perkebunan Nusantara V Pekanbaru for the period 2018 to 2022 is based on the Operational Expense Ratio, Growth Ratio and ROA methods. The data used in this research is financial report data for 2018 - 2022. The data analysis method used is the descriptive analysis method. From data analysis based on the Operational Expense Ratio, Growth Ra…
This research aims to find out whether the organizational climate has an effect on employee morale, to find out whether the work environment has an effect on work morale, and to find out whether the organizational climate and work environment have an effect on work morale. The research method used is a quantitative method and uses secondary and primary data. Primary data was obtained from respo…
This research aims to determine the effect of pricing and service quality on consumer satisfaction at SixPoint Carwash Pekanbaru. Pricing (X1) and service quality (X2) are independent variables while consumer satisfaction (Y) is the dependent variable. The method used in this research is descriptive and quantitative. The population in this study were all consumers at SixPoint Carwash Pekanbaru …
This research was conducted at PT. Capella Honda 88 Pekanbaru regarding the influence of price and service quality on the decision to purchase an ADV type motorbike. This research involved 93 respondents from 121 populations who were calculated using the Slovin formula. The data collection method in this research was by distributing questionnaires to 93 respondents who purchased ADV motorbikes …
This research was conducted at PT. Hondatama Mitra Cemerlang Dumai. The purpose of this study is to determine the influence of brand image, promotion and product quality on consumer buying interest in PT. Hondatama Mitra Cemerlang Dumai. Brand image (X1), promotion (X2), and product quality (X3) as independent variables while consumer buying interest (Y) as dependent variables. The methods used…
This study aims to determine the influence of Store Atmosphere and Brand Trust on purchasing decisions at nadhira napoleon Pekanbaru. The method in this study is descriptive and quantitative statistics with the method of analysis in this study is simple and multiple linear regression analysis. The sample in this study amounted to 100 respondents who were determined using accidental sampling t…
This study aims to determine the effect of work motivation and work discipline on employee job satisfaction at PT. Stratindo Jaya Packaging Pekanbaru. work motivation (X1) and work discipline (X2). While employee job satisfaction (Y). In this study the method used was quantitative descriptive analysis with the SPSS program. The population in this study was 58 people, with the sample technique u…
This research was conducted at one of the bata shoe shop outlet in Pekanbaru which is located at Metropolitan City Jl. HR. Soebrantas Km. 12,5 Panam, PEkanbaru, Riau. The aim of this Research is to determine the influence of Promotion Strategy and Product Quality on Purchasing Decisions at the Bata Metropolitan City Panam Pekanbaru shoe store partially and simultaneously. In this research, the …
Purchasing decisions are an important part of the marketing concept. This is the background to this research. Product diversity and good store locations are one of the incentives for someone to make a purchase. This is what the Viera Pekanbaru Souvenir Shop implements. This research aims to determine the influence of product diversity and shop location on purchasing decisions at the Viera Pekan…
THE INFLUENCE OF WORK ENVIRONMENT AND MOTIVATION ON THE PERFORMANCE OF NURSES AT TAMPAN MENTAL HOSPITAL, RIAU PROVINCE By: Aulia Dwi Prihantanti Email: [email protected] Supervisor: Seno Andri Business Administration Study Program, Department of Administration Science, Faculty of Social and Political Sciences, University of Riau Bina Widya Campus, Jl. HR. Soebrantas Km. 12,…
This research aims to determine the direct effect of giving Rewards and promotions on work performance through work enthusiasm as an Intervening variable in employees of PT Telkom Witel Riau Daratan Pekanbaru. The method used in this research is descriptive quantitative analysis using the Smarpls application program. The population in this study was 52 permanent employees of PT Telkom Witel Ria…
The development of modern retail in Indonesia is driven by consumer behavior. Combining the right marketing strategy can attract customers from the first time they enter the store until they make a purchase. The appearance and atmosphere of the store is very important for retail businesses to attract customers. One of the modern retail businesses in Pekanbaru that serves the community is Jumbo …
This research aims to find out whether social media marketing influences purchase decisions, to find out whether electronic word of mouth (E- WOM) influences purchase decisions and to find out whether social media marketing and electronic word of mouth (E-WOM) influence decisions. purchase. The research method used is a quantitative research method that uses secondary and primary data. Primary …
This research is aimed at understanding the influence of leadership style and providing motivation on employee loyalty at PT. Kimia Tirta Utama. PT Kimia Tirta Utama is a company engaged in processing palm fruit into palm oil. Employees have an important role in the process of managing coconut fruit palm oil becomes palm oil. Palm oil factories have an important role in improving people's livin…
The purpose of this study was to determine and analyze the effect of transformational leadership style and work motivation on organizational commitment in employees of PT. East Infinita Indonesia Duri. This research has 72 respondents which is total of all employees at PT. East Infinita Indonesia Duri. This research uses census sampling technique or Total Sampling. This research uses validity t…
Work morale plays an important role in achieving the long-term success of PT Riau Media Televisi Pekanbaru in the competitive media industry. The morale of PT Riau Media Television Pekanbaru is influenced by several things such as compensation and work environment. In order for morale to continue to increase, employees must get fair compensation and a good work environment from PT Riau Media Te…
Currently, many beauty products in Pekanbaru are experiencing quite significant development in Pekanbaru, one of which is Oriflame. This research aims to determine how much influence brand image and promotional attractiveness have on consumer buying interest at Oriflame mall SKA Pekanbaru, both partially and simultaneously. This type of research is quantitative research. The population in this …
This research aims to determine the financial performance of PT. Kimia Farma Tbk using the Economic Value Added (EVA) and Return On Assets (ROA) methods for the 2018-2022 period. This research uses quantitative-descriptive analysis methods. The data collection technique in this research was carried out using documentation techniques. Financial Performance Assessment of PT. Kimia Farma Tbk is ca…
This research was conducted in Pematang Tinggi Village, Kerumutan District, Pelalawan Regency. The aim of this research is to determine the influence of financial literacy and financial inclusion on the performance of MSMEs in Pematang Tinggi Village. Financial literacy (X1) and financial inclusion (X2) are independent variables while MSME performance (Y) is the dependent variable. The method u…